1. DECIDING ON A PRODUCT TO SELL
1.1. WHAT PRODUCT YOU WANT TO SELL
1.2. READ CUSTOMER REVIEWS ON EXISTING PRODUCT
1.3. SOLVE THE CUSTOMER ANNOY POINT
2. IDENTIFY A BUSINESS IDEA
2.1. HOW TO COME UP WITH GREAT BUSINESS IDEAS
2.1.1. WHAT ARE YOU GOOD AT ?
2.1.2. WHAT SERVICE DO YOU WISH EXISTED THAT CURRENTLY DOES NOT?
2.1.3. WHAT DO OTHERS TELL YOU THAT YOU ARE GOOD AT ?
3. SETTING UP YOUR BUSINESS
3.1. NAMING YOUR BUSINESS
3.1.1. BE DIFFERENT
3.1.1.1. GOOGLE,
3.1.1.2. YAHOO
3.1.1.3. HOTMAIL
3.1.1.4. CANON
3.1.1.5. CISCO
3.1.1.6. AMAZON
3.1.1.7. PUMA
3.1.1.8. APPLE
3.1.1.9. NIKE
3.1.1.10. ZARA
3.1.1.11. SONY
3.1.2. KEEP IT SHORT AND SIMPLE
3.1.2.1. DONT USE MORE THAN 3 WORDS
3.1.2.2. MAKE IT EASY TO PRONOUNCE
3.1.2.3. DONT USE HYPHENS IN THE DOMAIN NAMES
3.1.2.4. DESCRIPTIVE NAMES
3.1.2.4.1. EXAMPLE : GENERAL MOTORS ,E-TRADE
3.1.3. DONT COMMIT THE NAME UNTILL YOU
3.1.3.1. GOOGLE THE NAME
3.1.3.2. CHECK THAT THE DOMAIN NAME IS AVAILABLE
3.1.3.3. CHECK THAT THE SOCIAL MEDIA HANDLE IS AVAILABLE ON THE PLATFORMS YOU PLAN TO USE
3.2. LOGO
3.2.1. A LOGO MUST BE SIMPLE
3.2.2. A LOGO MUST BE MEMORABLE
3.2.3. A LOGO MUST BE VERSATILE
3.2.4. COMMON MISTAKES TO AVOID WHEN DESIGNING A LOGO
3.2.4.1. AVOID USING UNATTRACTIVE CLIP ART.
3.2.4.2. DON’T MAKE YOUR LOGO OVERLY COMPLEX.
3.2.4.3. MAKE SURE IT LOOKS GOOD IN BLACK AND WHITE.
3.3. UNDERSTANDING SEARCH ENGINE OPTIMIZATION
3.4. SHIPPING
3.4.1. PRICING
3.4.2. PACKAGING
3.4.3. LOCATIONS
4. LAUNCH YOUR BUSINESS
4.1. CONSIDERING OFFERING DISCOUNT
4.2. TEST PAID ADS
4.2.1. YOUTUBE
4.2.2. FACEBOOK
4.2.3. GOOGLE