Importance of Advertising in Digital Marketing

1. Limitations ofAdvertisingTraditionalMarketingProcess

1.1. Expensive Platform and infrastructure required such as Newsprint,Radio, Television, Brochure.

1.2. Limited Reach

1.3. Expensive

1.4. Response is not measurable

1.5. No control over Audience

2. Advertising with Digital Marketing

2.1. Wide Reach

2.2. Niche Marketing

2.3. Measurement and Tracking

2.4. Performance Oriented

2.5. Real Time results

2.6. Audience Control

2.7. Interactive

2.8. Open New Markets.