1. Brand Awareness Brand Reputation l Brand Position l Brand Knowledge l Brand Experience l Brand Loyalty
1.1. Getting more subscribe through Ebook / Computer health check list
1.2. Facebook / Linked In / Youtube / Google Post / Whatsapp
1.2.1. F : Run brand awareness ads / google ads
1.2.2. F : Create Landing Page for incoming enquiry
1.2.3. A : Enhance About Me Section
1.2.4. W & F : Integration
1.2.5. Implement Gain Fans Plan
1.2.5.1. F : Encourage member in FB group to like Rentwise & create Top Fans Award
1.2.5.1.1. SME Groups
1.2.5.1.2. IT Manager Group
1.2.5.2. Youtube : Follow each other
1.2.5.3. Google Review : from clients / staff
1.2.5.4. Linkedin : Follow Me Back Game / Run Automation
1.2.5.4.1. SME Groups
1.2.5.4.2. IT Manager Group
1.2.6. Create social media content calendar using Canva
1.2.7. Prospecting > Personally reach them using Gmass
1.2.7.1. 50 > Linkedin
1.2.8. Set Up Rentwise Cybertroopers
1.2.9. Mantain good responsive rate
1.2.9.1. Atleast within 24 hours
1.3. Website
1.3.1. Content Monitoring & Updating
1.3.1.1. Monitoring competitor news / industry news & put under insight
1.3.1.2. Updating news / client section
1.3.2. SEO / SEM Monitoring
1.4. Email Blast (The Green News)
1.4.1. GMass : For prospecting clients - Daily basis
1.4.2. Email Newsletter : For existing clients / subscriber / clients from Gmass - Monthly basis
1.5. Others : Webinar / Updating flyers / handouts / Events
1.6. PR Initiative
1.6.1. Positioning Renwise as Green IT company
1.6.2. Bring Leanne Ooi, CEO Rentwise to forward
1.6.2.1. Opinion writing
1.6.2.2. Featured in Business Platform
1.6.3. Exposed Rentwise to media via media visit / greetings / festive events
2. Action
2.1. Website Traffic
2.2. New Leads
2.3. Increase Traffic to Lead Conversion
2.3.1. Quotes Requested
2.3.2. Tracked Phone Calls
2.3.3. New Customers
2.3.4. Customer Conversion
2.4. Social Media Contacts Analysis
2.5. Social Interactions & Follows
3. Product Interest I Brand Interest I Collaboration Interest
3.1. Facebook / Linked In / Youtube / Google Post / Whatsapp catalogue & Status
3.1.1. Daily
3.1.1.1. Increase FB responsive rate
3.1.1.1.1. Atleast within 24 hours
3.1.1.2. Check Brand Mention
3.1.1.3. Prospecting clients from all platfrom
3.1.2. Weekly
3.1.2.1. Updating Content via content calendar
3.1.2.1.1. Facebook Offer
3.1.2.1.2. Rentwise Latest News
3.1.2.1.3. Event
3.1.3. Monthly
3.1.3.1. Check google analytic / Facebook Performance
3.2. Email Blast
3.2.1. Daily
3.2.1.1. Send out email automation using Gmass (Reach them personally > Missed out the email > Share about our testimonial > Product
3.2.1.1.1. Interested lead > Sales Enquiry
3.2.1.1.2. Non interested lead > Newsletter
3.2.2. Weekly
3.2.2.1. NIL
3.2.3. Monthly (1x per month)
3.2.3.1. Sending out newsletter to current subscriber
3.2.3.1.1. Whats New About Rentwise
3.2.3.1.2. Latest blogs
3.2.3.1.3. Product / Service / Promotion
3.2.3.2. Sending email to those leave enquiry on other platform than our website
3.3. Social Plan
3.3.1. Event with client
3.3.1.1. CSR
3.3.1.2. E waste collection day
3.3.2. Our own event
3.3.2.1. Festive season
3.3.2.2. Hari bertemu pelanggan
3.3.2.2.1. Invite our prospect clients
3.3.2.2.2. Invitation to media partner
3.3.2.3. Warehouse visitation
3.3.2.3.1. Prospect
3.3.2.3.2. University students
3.4. Paid Platform
3.4.1. Viral Marketing
3.4.1.1. Unboxing by IT Blogger
3.4.1.2. Product Demonstration
3.4.1.2.1. Via Facebook Live / Shopee Live
3.4.1.3. Youtube video for new product
3.4.2. Lead Generation on Facebook
3.4.2.1. Latest promo / our roles
3.4.2.1.1. Use keywords that relevant to industry
3.5. PR Initiative
3.5.1. PR Angle
3.5.1.1. What we do
3.5.1.2. Opinion writing
3.5.1.3. 7-Days trial to editor IT desk (User Experiences)
3.5.1.4. CSR Program news
3.5.2. Campaign
3.5.2.1. 7-Days trial program
3.5.2.2. Referral Programs
3.5.2.3. Affiliate Program
3.5.3. Collaboration with other waste collection organization
3.5.3.1. CRC , Tzu Chi
3.5.3.2. Schools
3.5.4. Exhibition / Roadshow
3.5.4.1. IT Wise
3.5.4.2. Rentwise
3.6. Website
3.6.1. Featured more success stories, clients
3.6.2. Blogging 1x per month
3.6.3. Insight News Monitoring
4. Creating Desire
4.1. Facebook / Linked In / Youtube / Google Post / Whatsapp catalogue & Status
4.1.1. L : Request from clients to leave review
4.1.2. L : Endorsedment
4.2. PR Initiative
4.2.1. PR News Angle
4.2.1.1. How we could help the SME thru sustainability
4.3. Paid Platform
4.3.1. FB Lead Generation
4.3.1.1. Retargeting