1. Think about the purpose of our communication.
1.1. Why do we want to communicate?
1.1.1. To express feelings.
1.1.2. To imagine.
1.1.3. To influence.
1.1.4. To inform.
1.1.5. To meet social expectation.
1.2. What Do you want to achieve?
1.2.1. Good leadership skill?
1.2.1.1. Able to communicate well.
1.2.1.2. Helps to eliminate misunderstandings.
1.2.1.3. Able to handle things professionally.
1.3. Is it about people or about profits?
1.3.1. Positive : Communication is about your audience.
1.3.1.1. Shows that we care about them.
1.3.2. Negative : Communication is not about making money.
1.3.2.1. Things do not go as planned.
1.3.2.2. Risking ourselves by making more harm than good
2. Use the most suitable tools for effective communication.
2.1. Not recommended : Using email to communicate.
2.1.1. Information overloaded.
2.1.1.1. Causes important messages getting lost.
2.1.1.2. Causes important messages to be accidentally deleted.
2.1.2. It is very old school.
2.1.2.1. They lack immediacy and reach.
2.1.2.2. They aren't really engaging.
2.1.3. Emails are too long.
2.1.3.1. Causes someone to lose patience.
2.1.3.2. People won't read long messages.
2.1.4. It does not support media richness.
2.1.4.1. They do not support the inclusion of versatile media.
2.1.4.2. Limiting the sender in what they want their messages to say.
2.1.5. It does not facilitate feedback.
2.1.5.1. Lacks true interactivity.
2.1.5.2. Lacks immediate feedback that in-person contact can bring you.
2.2. Recommended : Using video to communicate.
2.2.1. Displays non verbal communication.
2.2.1.1. Body language and verbal tone.
2.2.2. Engages audiences.
2.2.2.1. Viewers are ready to listen as long as you follow up with valuable and concise content.
2.2.3. Prompts shares.
2.2.3.1. Quick, concise, relatable and socially relevant.
2.2.4. Presents quick and rich content.
2.2.4.1. Visual aesthetics combined with audio allows the information being provided to be delivered several times as fast.
2.2.5. Incites action.
2.2.5.1. Every professional video includes a call-to-action.
2.2.6. Enhances social communication.
2.2.6.1. Camera allows face-to-face conversation.
2.2.7. Enables convenient and accessible production.
2.2.7.1. Clicking 'record' button on smartphone and speaking about topics.
3. Think about our audience.
3.1. Connect with them at an emotional level.
3.1.1. Determine who your audience is.
3.1.1.1. What they have in common...
3.1.1.2. Where they differ...
3.1.2. Consider what is on their minds.
3.1.2.1. How they view your topic...
3.1.2.2. What they care about....
3.1.3. What we need them to know?
3.1.3.1. Your core messages....
3.1.3.2. Means of communicating...
3.1.4. What do we need them to do, or feel?
3.1.4.1. Calling them to take action...
3.1.4.2. Wanting them to remember something...
4. Use our common sense.
4.1. Be honest
4.1.1. Let them know how we feel.
4.1.1.1. Do not be afraid to tell them something.
4.2. Be vulnerable
4.2.1. Do not communicate if we don't have purpose.
4.2.1.1. Bad things will happen if we are not fully aware.
4.3. Be human
4.3.1. Show our human side.
4.3.1.1. Let them know that we care about them.
4.3.1.2. Know their needs.