Increase Retention Rate in HS

1. Improve Engagement

1.1. Increase Pages/Session

1.1.1. Improve the scrolling interface

1.1.1.1. Improve Cumulative Layout Shift

1.1.1.2. Re-align the "Open App" widget to the bottom right of the Page

1.1.1.3. Ensure correct balance between Ads & Photos

1.1.2. Introduce Infinite Scroll Feature

1.1.2.1. Display Top trending stories of the section

1.1.2.2. Display stories related to the landing story

1.1.3. Embed Interactive Quiz/Polls within Articles

1.1.4. Place "Recommended for me" Widget

2. Improve Sign-Ups

2.1. Get User consent for Notifications

2.1.1. Introduce Personalized Geo-Targeted Notifications

2.1.2. Get User consent for Newsletters