Multi Variant Optimization
por Steve Han
1. Retargeting
1.1. Frequency
1.2. Prospecting
2. Size
2.1. 160x600
2.2. 300x250
2.3. 336x280
2.4. 728x90
3. Week Day
3.1. Monday
3.2. Tuesday
3.3. Wednesday
3.4. Thursday
3.5. Friday
3.6. Saturday
3.7. Sunday
4. Time
4.1. 0:00 to 4:00
4.2. 4:00 to 6:00
4.3. 6:00 to 8:00
4.4. 8:00 to 10:00
4.5. 10:00 to 12:00
4.6. 12:00 to 14:00
4.7. 14:00 to 16:00
4.8. 16:00 to 18:00
4.9. 18:00 to 20:00
4.10. 20:00 to 22:00
4.11. 22:00 to 24:00
5. Creative Style B
5.1. Media Plan
5.1.1. nytimes.com
5.1.2. cnn.com
5.1.3. babycenter.com
5.1.4. parenting.com
5.1.5. bhg.com
5.1.6. wallstreetjournal.com
5.1.7. faebook.com
5.1.8. youtube.com
5.1.9. restaurants.com
5.1.10. cracked.com
5.1.11. deviantart.com
5.1.12. oprah.com
5.1.13. huffingtonpost.com
5.1.14. msnbc.com
5.2. Contextual Targeting
5.2.1. Contextual 1
5.2.2. Contextual 2
5.3. Behavioral Targeting
5.3.1. Behavioral 1
5.3.2. Behavioral 2