Landing page Conversion Analysis Inspections

1. Content

1.1. Attention

1.1.1. hero image

1.1.2. headline

1.2. Interest

1.2.1. features

1.2.2. innovation

1.2.3. cost x benefit

1.2.4. who else?

1.2.4.1. testimonials

1.2.4.1.1. regular users

1.2.4.1.2. celebrity and brands

1.2.4.2. awards and ratings

1.3. Desire

1.3.1. urgency

1.3.1.1. bonus

1.3.1.2. discount

1.4. Action

1.4.1. call to action

1.4.1.1. main

1.4.1.2. alternative

2. UX

3. UI

4. Technical snags

4.1. Page load speed

4.2. pixel imperfection

4.3. browser imcompatibilities