Insights

1. Problem-Solution Fit

1.1. Product-Market Fit

1.1.1. Ideal Account Profile

1.1.2. Total Addressable Market

1.1.3. Ideal Account Profile

2. Buying Group

2.1. Champion

2.1.1. Employee Communications

2.1.1.1. Jobs-to-be-Done

2.1.1.1.1. Job 1

2.1.1.1.2. Job 2

2.1.1.1.3. Job 3

2.2. End User

2.2.1. General Manager

2.3. Influencer

2.3.1. Director of Operations

2.4. Buyer

2.4.1. VP of Communications

3. i