How Micro Economics Can Transform Your Small Businesses

1. It's All @ Your Decisions

1.1. Change Your Business One Decision at a Time

2. Market Busting

2.1. Redefine Profit Drivers

2.2. Compete Differently

3. Opportunity

3.1. Increase Efficiency

3.2. Focus on Effectiveness of Outcomes

4. Make the Future You Want!

4.1. Don't Be Intimidated by a Future You Cannot Predict

4.2. Make Up Your Mind to Make the Future You Want!

5. Tension is Your Friend

5.1. Beware of Rationalization

5.2. Pay Attention Tension

6. Market Busting

6.1. Sell the Customer the "Outcomes"

7. Assembled By Greg Balanko-Dickson

8. Micro Decisions & Actions

8.1. Ignore Headlines

9. Motivator, Wake Up Call

9.1. Harness the Adrenalin from your fears...

10. Fear

10.1. Work on Things Which You Have Direct Control Over

10.2. Be Aware of the Trends, Do Not Succumb to Them

11. Focus on Market Needs

11.1. Then Focus On Creating Outcomes

12. Experience Matters

12.1. What's changed in your market?

12.2. What are you going to do about it?

13. Stay Alert

13.1. Look for Opportunities to Diversify