1. 6) Compare search volume, competition and click value
1.1. Evaluate alternative keyphrases by comparing these three indicators. You are looking for high search volume, high advertiser competition and high click value.
2. 7) Check existing competition on Google
2.1. How many web sites are there competing for that keyphrase?
3. 9) Identify one or more valuable sub-niches for each good niche found
4. 10) REMEMBER: Select your niche based on passion and competence, NOT just on what provides the greatest return
5. 8) Assess Ideal Niches
5.1. These would be those that while closest to your expertise and competence provide the least competition on Google and the highest value for clicks alongside high search volume and strong advertiser competition
6. 1) Write down the theme topics that identify your know-how, passion or specific expertise
7. 4) Go To Google Keyword External and submit selected keyphrases
8. 5) Analyze other possible alternative keyphrases
8.1. by using the alternatives and synonyms suggestions collected via Google Insights and Google Trends as well as from within the Google Keyword External Tool
9. 2) Check on Google Insights for alternative keyphrases and terms
10. 3) Check Google Trends for relevance and search volume of alternative keywords
