1. Structure of The Course
1.1. To become a project leader
1.2. 15 weeks
1.3. Content
1.3.1. Strategic projects
1.3.2. Leadership skills
1.3.3. Agile leadership
1.3.4. Stakeholder management
1.3.5. Management of power and conflicts
1.4. Indicated for intermediate to advanced level in project management
1.5. £2.500 - £3.000
2. Google Ads
2.1. Strategy
2.1.1. Search
2.1.1.1. Campaigns with bottom-of-funnel keywords such as 'international project management course', 'IPMA B/A diploma', 'best project manager certification'.
2.1.2. Display
2.1.2.1. Remarketing with banners on business and management portals.
2.1.3. Youtube
2.1.3.1. Short videos with testimonials from former students or a class simulation.
2.2. Creatives
2.2.1. Text ads with direct CTA: "Receive 3 globally recognized certifications."
2.2.2. Landing page focused on conversion with a form
2.2.3. Short videos with titles like: 'Become a Project Director in 15 weeks'.
2.3. KPIs and metrics
2.3.1. CTR
2.3.2. Landing Page Conversion
2.3.3. CPL
2.3.4. ROAS
3. Linkedin Ads
3.1. Strategies
3.1.1. Lead Gen
3.1.1.1. Lead Gen Forms campaigns with an e-book, checklist, or free class simulation ('How to Lead Strategic Projects in 2025').
3.1.2. Sponsored Content
3.1.2.1. Sponsored content (Sponsored Posts) with case study, storytelling, and social proof (testimonials).
3.2. Creatives
3.2.1. Ebooks on the subject
3.2.2. Testimony from ex-students
3.3. KPIs and metrics
3.3.1. CTR
3.3.2. Form conversion rate
3.3.3. CPL
4. Nurturing
4.1. Top of Funnel
4.1.1. Learning
4.1.2. Ebooks, webinars
4.2. Middle of the Funnel
4.2.1. Case study
4.2.2. Class simulation
4.3. Bottom of the Funnel
4.3.1. Insights
4.3.2. Testimonies
4.3.3. Exclusive offers