Establish EB as the authority in growing new student enrollment

1. Social Media Strategy

1.1. Social sharing

1.2. Engagement

2. Lead Generation/Conversion

2.1. MQLs

2.1.1. MQL engagement strategy

2.2. SQLs

2.2.1. SQL engagement strategy

2.3. Meetings

2.3.1. Schedule meetings with SQLs

2.3.2. Convert qualified leads into Meetings

3. Content Creation

3.1. Website content

3.2. Blog content

3.3. Asset creation & Promotion

3.3.1. Downloads and traffic

4. SEO Optimization

4.1. On-page SEO

4.2. Off-page SEO

4.3. Keyword research/strategy

4.3.1. 3-tiered keyword strategic plan

4.3.1.1. Weekly Reporting

4.3.1.1.1. Analyze keyword ranking

4.3.2. Introduce new essential keywords to the tiers monthly, if necessary

4.3.2.1. Analyze new, high value, or high impression/click keywords that enter top 50 results

4.3.3. Analyze visibility %'s and SERPs/snippets in Google for opportunity

4.3.4. New keyword opportunity assessment

4.3.4.1. New keyword opportunity assessment

4.3.4.1.1. Analyze new, high value, or high impression/click keywords that enter top 50 results

4.3.4.1.2. Analyze competitor terms monthly