SCAMPER: Improve Biggerplate PRO

1. Reverse

1.1. Pay members

1.1.1. How would that work?

1.1.2. Referral scheme?

2. Eliminate

2.1. All of it

2.1.1. Make everything free

2.2. Some of it

2.2.1. Analyse resources

2.2.2. Remove under-utilised?

3. Put to other uses

3.1. Publish elsewhere

3.1.1. Webinars

3.1.2. Courses

3.2. In-house e-learning

3.2.1. Organisations

3.2.2. Universities

4. Substitute

4.1. Rebrand?

4.1.1. Is PRO too expert?

4.2. New membership type?

5. Combine

5.1. Other products

5.1.1. From us

5.1.1.1. Certification

5.1.1.2. Training

5.1.2. From others

5.1.2.1. Software products

5.2. Company

5.2.1. Merge?

5.2.1.1. Who?

5.2.1.2. Why?

5.2.2. Acquire?

5.2.2.1. Who?

5.2.2.1.1. Resources

5.2.2.2. Why?

6. Adapt

6.1. 3rd Tier?

6.1.1. Middle tier

6.1.1.1. More than Basic

6.1.1.2. Less than PRO

6.1.2. Cheaper

6.1.2.1. Accessible

6.2. Trial access?

6.2.1. First month free

7. Modify

7.1. Price?

7.1.1. Reduce

7.1.1.1. Increase conversion

7.1.2. Increase

7.1.2.1. Fund resources

7.2. Name

7.2.1. Is PRO too expert?