The Avengers-Audience: Uses and Gratifications Theory

1. Information - Informs the audience about the upper classes (Steed). information about world and spying and reassures we are protected from spys and villians

2. Entertainment - Escapism into the fictional world and excitment of danger. reasseured by police team. Repetetive episode with humor, action and suspense

3. Personal Identity- Characters as role models like when characters have english gentleman values like what Steed has or who wants to be tough like Peel

4. Social interaction and intergration- 4 series and it has a well established fan base;you can watch as a family but is post-watershed, creates a sense of Britishness