Create Lean Business Model w/ Goals & Aligned Launch

1. 5-Whys Tool

1.1. Top Prob 1

1.1.1. Q: Why? A: Reason 1

1.1.1.1. Q: Why? A: Reason 2

1.1.1.1.1. Q: Why? A: Reason 3

1.2. Top Prob 2

1.2.1. Q: Why? A: Reason 6

1.2.1.1. Q: Why? A: Reason 7

1.2.1.1.1. Q: Why? A: Reason 3

1.3. Etc...

2. Problem

2.1. TOP Problems

2.1.1. Top Prob 1

2.1.2. Top Prob 2

2.2. Existing Alternatives

2.2.1. Innovative Customers

2.2.2. Early Adopter Customers

2.2.3. Majority of Customers

2.3. Problem Pool

2.3.1. Problem 1

2.3.2. Problem 2

2.3.3. Problem 3

2.3.4. Etc.

3. Solution

3.1. Root-cause 1

3.1.1. Top Solution

3.1.2. Solution Pool

3.1.2.1. Solution Concept 1

3.1.2.2. Solution Concept 2

3.1.3. Solution Components

3.2. Root-cause 2

4. Key Metrics

4.1. Revenue Metrics

4.1.1. Cash

4.1.2. Net Income

4.1.3. Revenue

4.1.3.1. Gross Margin

4.1.3.2. Contribution Margin

4.2. Milestones

4.2.1. Sales Quotas

4.3. Penetration Metrics

4.3.1. Marketing

4.4. Distribution Metrics

4.5. User Metrics

4.5.1. Top Feature Adoption

4.5.2. Channel Users

4.5.3. User Base

4.6. TSM Metrics

4.6.1. TSM by Channel

4.6.2. TSM by User Base

4.6.3. TSM by Revenue

4.6.4. TSM Churn Rate

4.7. Burn Rate

4.7.1. Conversion Rate

4.7.1.1. Customer Acquisition Payback

4.7.1.2. Funnel Metrics

4.7.1.2.1. Capacity

4.7.1.2.2. Conversion per Stage

4.7.1.2.3. Dropout

4.7.2. Churn Rate

4.7.2.1. SaaS

4.7.3. Break Even

4.8. Financial Summary

4.8.1. Goal Comparison

4.8.2. Salary

4.8.2.1. Revenue per Employee

4.8.3. Package

4.8.3.1. 12 Month Cash Flow/Free Cash Flow

4.8.3.2. Balance Sheet

4.8.3.3. Breakeven Analysis

4.8.3.4. Business Valuation

4.8.3.5. Expected Income Statement

4.8.3.6. Profit and Loss Projection

5. Unique Value Proposition

5.1. High Level Concepts

5.2. Value Proposition Brain Storm Pool

5.3. PRODUCT VPC CANVAS

5.3.1. EXPERIENCE

5.3.2. BENEFITS

5.3.3. FEATURES

6. Cost Structures

6.1. Cost Model

6.2. Initial Costs

6.2.1. Development

6.2.1.1. R&D

6.2.1.2. Acquisitions

6.2.1.3. Space

6.2.1.4. W2/1099's

6.2.2. Web Development

6.2.2.1. Content

6.2.2.2. Visability

6.2.2.2.1. Competitions

6.2.3. Social Promotion

6.2.3.1. Trade-show

6.2.3.2. Travel

6.2.3.3. PR

6.2.3.3.1. Collateral

6.2.3.3.2. Associations

6.2.4. Legal

6.2.4.1. Business

6.2.4.2. Intellectual Property

6.2.4.2.1. Patents

6.2.4.2.2. Copyright

6.2.4.2.3. Trademarks

6.2.5. Distribution

6.3. Operating Costs

6.3.1. Varible Costs

6.3.2. Fixed Costs

6.4. Advertising Costs

6.4.1. Inbound

6.4.2. Outbound

7. Training Videos Lean Canvas

7.1. Product-Market Fit

7.2. Lean-Canvas Pitfalls

7.3. Validating Presumptions

7.4. Value Proposition

7.5. Lean Canvas Walk-thru

8. Customer Segments

8.1. Early Adopters

8.1.1. Specific Type 1 w/ Demographic

8.1.2. Specific Type 2 w/ Demographic

8.1.3. Specific Type 3 w/ Demographic

8.1.4. Specific Type n w/ Demographic

8.2. Customer Pool

8.2.1. Specific Type A w/ Demographic

8.2.2. Specific Type B w/ Demographic

8.2.3. Specific Type C w/ Demographic

8.2.4. Specific Type D w/ Demographic

8.2.5. Specific Type E w/ Demographic

8.2.6. Specific Type F w/ Demographic

8.3. CUSTOMER VPC Canvas

8.3.1. FEARS

8.3.2. WANTS

8.3.3. NEEDS

8.3.4. SUBSTITUTES

8.3.5. GEORGE

8.3.5.1. Product Users

8.3.5.2. Georges

8.3.5.3. Payers

9. Unfair Advantages

9.1. Unfair Advantage 1

9.2. Unfair Advantage 2

9.3. Unfair Advantage 3

9.4. Our Advantage Brain Storm Pool

9.4.1. Performance Advantage

9.4.2. Duplication Protection

9.4.3. Information Advantages

9.4.4. Single Mindedness

9.4.5. Authority

9.4.6. Team Members

9.4.6.1. Alignment

9.4.7. Not Tangibles

9.4.8. Response Scenarios

10. Channels

10.1. Inbound

10.1.1. Tools

10.1.2. Media

10.1.2.1. Print

10.1.2.1.1. Books

10.1.2.1.2. Blogs

10.1.2.1.3. White Papers

10.1.2.2. Videos

10.1.2.2.1. vFAQs

10.1.2.2.2. Documentries

10.1.2.2.3. Shorts

10.1.3. Seminars

10.1.3.1. Events

10.2. Outbound

10.2.1. Ads

10.2.1.1. Pay-per-clicks

10.2.1.2. Freemium Tactics

10.2.2. Trade Shows

10.2.2.1. Associations

10.2.3. Cold Calls

10.2.3.1. Lists

10.2.4. Customer Search Model

11. Revenue Streams

11.1. One Time

11.1.1. Product Sales

11.1.2. Registry

11.2. Reoccurring

11.2.1. Ads

11.2.2. Licenses

11.2.2.1. Subscription/Seats

11.2.2.2. Long Term Agreements

11.2.2.3. Joint Ventures

11.2.2.4. Maintenance

11.2.3. Use

11.2.3.1. Transactions

11.2.3.2. Commissions

11.2.3.3. Services

11.3. SaaS

11.3.1. Products

11.3.2. Ecosystem

11.3.3. Advertising

11.3.4. Ancillary

11.3.5. Services

11.3.6. Recurring

11.3.7. Network Effect

11.4. Freemium

11.4.1. User Tactics

11.4.2. Ad-based Tactics

12. Gx:Goals Model

12.1. Corporate Goal

12.1.1. Top Goals

12.1.2. Canidate Goals

12.2. Global Strategy

12.2.1. Top Strategies

12.2.1.1. Disruption Strategy

12.2.1.2. Corporate Persona

12.2.2. Canidate Strategies

12.3. Initiatives

12.3.1. Top Initatives

12.3.1.1. ie. Top Initiative 1

12.3.1.1.1. Lt Metric 1.1

12.3.1.1.2. Lt Metric 1.2

12.3.1.1.3. St Metric 1.3

12.3.1.1.4. V Metric 1.4

12.3.1.2. ie. Top Initiative 2

12.3.1.2.1. Lt Metric 2.1

12.3.1.2.2. St Metric 2.2

12.3.1.2.3. V Metric 2.3

12.3.2. Initiative Pool

12.3.2.1. Development Pool

12.3.2.2. Financial Pool

12.3.2.3. Strategic Pool

12.3.2.4. Brainstorm

12.3.2.4.1. Initiative Concept A

12.3.2.4.2. Initiative Concept B

12.3.2.4.3. Etc...

12.4. Metrics

12.4.1. Short-term Metric

12.4.1.1. STG Milestone

12.4.2. Validating Metric

12.4.2.1. VG Milestone

12.4.3. Long-term Metric

12.4.3.1. LTG Milestone

12.4.4. Qualitative Metric

12.5. Resources

12.5.1. Identified Key Resources

12.5.2. Resource Pool

12.5.2.1. Tech Pool

12.5.2.2. Human Pool

12.5.2.3. Partnerships

12.5.2.4. Financial

12.5.2.5. Etc.

13. Lean Goals Example Iterate or Pivot Strategy

13.1. Iteration 1 - Example Biz Concept to MVP

13.1.1. Goal

13.1.1.1. Goal: Craft a Valid Business Model

13.1.2. Strategy:

13.1.2.1. Execute Lean Business Model Generation Modified for Bootstrapping Startups

13.1.2.1.1. V Metric Execute or Pivot Validation

13.1.3. Initiatives

13.1.3.1. i1: Establish v1 Goals, Initiative & Metrics

13.1.3.1.1. V Metric1.1 Validate Goal Initially with Lean Value Proposition Canvas Outcome

13.1.3.2. i2: Select Top Customer Segment

13.1.3.2.1. V Metrics 2.1 Validate Customer Segment

13.1.3.2.2. V Metrics 2.2 Validate TAM, SAM, & SOM

13.1.3.2.3. V Metrics 2.3 Validate Competitors & Existing Alternatives

13.1.3.2.4. i2a Identify Early-adopter Characteristics

13.1.3.3. i3: Investigation Product v. Market

13.1.3.3.1. V Metrics 3.1 Validate Market Hypothesis

13.1.3.3.2. V Metrics 3.2 Validate Market Hypothesis

13.1.3.4. i4: Outline Minimum Viable Solution

13.1.3.4.1. i4a: Investigation Product Due-diligence

13.1.3.5. i5: Craft Value Proposition Statement for Marketing

13.1.3.5.1. V Metrics 5.1 Validate the Value Prop

13.1.3.5.2. i5a: Associate High-level Concepts

13.1.3.6. i6: Map Revenue Plan

13.1.3.6.1. i6a: Identify Channels

13.1.3.6.2. i6b: Outline Cost Structure

13.1.3.6.3. i6c: Select Revenue Streams

13.1.3.6.4. i6d: Summarize ProForma Financials

13.1.3.7. i7: Identify Key Commercial Metrics & Milestones

13.1.3.8. i8: Build Schedule & Execute Minimum Viable Product Plan

13.1.3.8.1. V Metrics 8.1 Integrate Customer Feedback

13.1.3.9. i9: Soft Launch Minimum Viable Product

13.1.3.9.1. V Metrics 9.1 Integrate Customer Feedback

13.1.4. Metrics

13.1.4.1. Validation Metrics

13.1.5. Key Resources

13.1.5.1. Tech Resources

13.1.5.2. Human Resources

13.1.5.3. Partnerships

13.1.5.4. Financial

13.2. Iteration 2:

13.2.1. Goal

13.2.1.1. Goal: Launch MVP

13.2.2. Strategy

13.2.3. Initiatives

13.2.4. Metrics

13.2.5. Key Resources

13.3. Iteration 3:

13.3.1. Goal

13.3.1.1. Goal: Market Penetration Goal

13.3.2. Strategy

13.3.3. Initiatives

13.3.4. Metrics

13.3.5. Key Resources