Strategic Idea Generator

1. New Geographies

1.1. Local

1.2. Global expansion

2. New Channels

2.1. Internet

2.2. Distribution

2.3. Indirect

3. New Customer Segments

3.1. Microsegmentation of current segments

3.2. Unpenetrated segments

3.3. New segments

4. New Value Chain Steps

4.1. Forward integration

4.2. Backward integration

4.3. Sell capability outside

5. New Business

5.1. New-to-world-needs

5.2. New substitutes

5.3. New models

6. New Products

6.1. Next generation

6.2. Support services

6.3. Complements

6.4. New to world