Social Media Marketing

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Social Media Marketing por Mind Map: Social Media Marketing

1. Brand Awareness

1.1. Brand Reputation

1.2. Brand Position

1.3. Brand Knowledge

1.4. Brand Experience

1.5. Brand Loyalty

2. ROI

2.1. CRM Analysis

2.2. Sales Analysis

2.3. Web Marketing Analysis

2.4. Social Media Contacts Analysis

2.5. Conversion optimization actions

3. Web Reputation

3.1. Digital PR

3.2. Networking

3.3. Digital Identity creation

3.4. Google+ Strategy

3.4.1. Authorship & Author rank

3.5. Web-reputation monitoring tools

3.5.1. Social Mention

3.5.2. Klout

4. Social Media Management

4.1. Google+

4.1.1. Personal Profile

4.1.2. Company Profile

4.2. LinkedIn

4.2.1. Personal Profile

4.2.2. Company Profile

4.2.3. Groups

4.3. Facebook

4.3.1. Personal Page

4.3.2. Company Page

4.4. YouTube

4.4.1. Personal Channel

4.4.2. Company Channel

4.5. Pinterest

4.5.1. Personal Page

4.5.2. Company Page

4.6. Instagram

4.6.1. Personal Page

4.6.2. Brand/Company Page

4.7. Twitter

4.7.1. Personal Profile

4.7.2. Company Profile

5. Web Marketing

5.1. Corporate Site

5.1.1. Product web sites

5.2. Corporate Blog

5.3. Newsletter Campaigns

5.3.1. Products

5.3.2. Services

5.3.3. Suggestions & Tips

5.4. SEO

5.5. SEM

5.6. Monitoring & Analytics

5.7. Content creation & curation

5.8. Link building

5.9. Media Tools

6. Web Strategy

6.1. Content Marketing

6.1.1. Storytelling

6.1.2. White Papers

6.1.3. Landing pages

6.1.4. Infographics

6.2. PayperClick actions

6.3. Web Advertising

6.4. Mobile Advertising

6.5. Viral Mktg

6.6. Buzz Mktg

6.7. Affiliate Mktg

6.8. Referral Mktg