1. Design
1.1. Principles of Design
1.1.1. Emphasis
1.2. Colour Scheme
2. What
2.1. It's about celebrating Singapore's 50th Birthday (after gaining independence)
2.2. It represents the little red dot that we, Singaporeans calls 'Home'.
3. Target Audience
3.1. Demographics
3.1.1. Age: Teenagers and above
3.1.2. Race: All (multi-racial)
3.1.3. Gender
3.1.3.1. Both Males and Females
3.1.3.1.1. Places
3.1.3.1.2. Icons
3.1.3.1.3. Food
3.1.3.2. Females
3.1.3.2.1. Fashion
3.1.3.3. Males
3.1.3.3.1. Sports
3.1.4. Income: All
3.2. Psychographics
3.2.1. People, specifically Singaporeans who likes to know more about Singapore. People who are appreciative and proud of their country.
4. Message
4.1. Celebrating Singapore's 50th Birthday
4.1.1. Topics that may be related
4.1.1.1. Singapore's Fashion
4.1.1.1.1. SIA's uniform
4.1.1.1.2. Modern
4.1.1.1.3. Old Fashioned
4.1.1.1.4. Cultures
4.1.1.2. Local Food
4.1.1.2.1. Chicken rice
4.1.1.2.2. Chilli Crab
4.1.1.2.3. Popiah
4.1.1.2.4. Ice Kacang
4.1.1.2.5. Rojak
4.1.1.2.6. Durian
4.1.1.2.7. Satay
4.1.1.2.8. Fried Kway Teow
4.1.1.2.9. Carrot Cake
4.1.1.3. Singapore's Culture
4.1.1.3.1. Malay
4.1.1.3.2. Chinese
4.1.1.3.3. Indian
4.1.1.4. Events
4.1.1.4.1. Chinese New Year
4.1.1.4.2. Racial Harmony Day
4.1.1.4.3. Hari Raya
4.1.1.4.4. Deepavali
4.1.1.4.5. National Day
4.1.1.5. Places
4.1.1.5.1. Marina Bay floating platform
4.1.1.5.2. Esplanade
4.1.1.5.3. Sentosa
4.1.1.5.4. Changi Airport
4.1.1.5.5. Clarke Quay
4.1.1.5.6. Singapore River
4.1.1.5.7. Fountain of Wealth
4.1.1.6. Icons of SG
4.1.1.6.1. Merlion
4.1.1.6.2. Vanda Miss Joaquim
4.1.1.6.3. Kai Kai and Jia Jia
4.1.1.6.4. Ameng
4.1.1.6.5. Changi Airport
4.1.1.6.6. Esplanade
4.1.1.7. History/Heritage
4.1.1.7.1. Sang Nila Utama
4.1.1.7.2. Stanford Raffles
4.1.1.7.3. Bukit Merah
4.1.1.7.4. Bukit Chandu
4.1.1.7.5. Fort Canning
4.1.1.7.6. Labrador
4.1.1.7.7. Supreme Court
4.1.1.7.8. Museums