The App Survival LifeCycle

1. Customer Experience

1.1. Touchpoint Inventory

1.2. Customer Journey Map

1.3. Target Markets

1.4. User Persona

1.5. Global Scaling

1.6. Privacy

2. Public Relations

2.1. Testimonials

2.2. App Videos

2.3. Journalists

2.4. Bloggers

3. Analytics

3.1. Analytics Platforms

3.2. ROI Reporting

3.3. Session Length

3.4. Session Interval

3.5. Time in App

3.6. Screen Flow

4. App Life Cycle Best Practices

4.1. BEGIN HERE

5. User Acquisition

5.1. Google Network

5.2. Viral Loop

5.3. Word of Mouth

5.4. Social Media

5.5. Cost Per Install

5.6. App Review Sites

6. LTV

6.1. Brand Experience

6.1.1. Touchpoints

6.2. Viral Coefficient

6.3. Customer Support

6.4. IAP

6.5. Retention

7. ASO

7.1. Name/Icon

7.2. Reviews

7.3. Categories

7.4. Keywords

7.5. Screenshots

7.6. Updates

8. Monetization

8.1. Ad Ecosystem

8.2. Ad Analytics

8.3. Paid Download

8.4. In-App Purchase

8.5. In-App Ads

8.6. Freemium

9. Market Research

9.1. Sector Research

9.2. Competitive Intel

9.3. Market Segment

9.4. Early Advocates

10. Pre-Launch

10.1. Splash Page

10.2. Website/Blog

10.3. Launch Party

10.4. Social Media

11. App Development

11.1. Product Lifecycle

11.2. App Store Approval

11.3. Deployment

11.4. Onboarding

11.5. Scalability

11.6. Tutorial

12. Testing

12.1. Surveys

12.2. 1-on-1 Testing

12.3. Testing Platforms

12.4. Streaming

12.5. A/B Testing

13. Planning

13.1. Goals

13.2. Written Marketing Plan

13.3. Schedule

13.4. Metrics

13.5. Monetization

13.6. Budget