1. SXSW 2010
1.1. Went to SXSW for Adopt A Band
1.2. Tried to go to as many SXSWM panels as possible
1.2.1. Nonprofits + Artists
1.2.1.1. Project (RED) has had terrific success with this
1.2.1.2. Many members of the crowd shared their own stories of how cheap/effective this can be
1.2.1.3. Mutually beneficial relationship
1.2.1.3.1. Artists get free exposure
1.2.1.3.2. Nonprofits get music without having to pay licensing fees
1.2.1.4. Music in times of crisis
1.2.1.4.1. Effective for fundraising
1.2.1.4.2. Why did K'naan rush to make a Haiti song?
1.2.1.4.3. Why are there no oil spill songs?
1.2.1.4.4. Moneymart + Wyclef Visas
1.2.1.4.5. Awareness and fundraising are the most important parts
2. Muxtape
2.1. Allowed anyone to share mixes
2.2. New business model after being shut down by labels
2.2.1. Only Muxtapes with artist permission are allowed
2.2.2. Creating new artist driven sites
2.2.3. Similar to Bandcamp
2.3. Open source version of the old, wild west, concept still available
3. Hype Machine
3.1. Derek has a music blog that is indexed by Hypem
3.2. Derek
3.2.1. 10 years blogging
3.2.1.1. Started making mixtapes and publishing them online
3.2.1.1.1. Monthly zip file of tracks
3.2.1.2. Moved to a one-song-per-day format after a year
3.3. What is Hype Machine
3.3.1. Music Aggregator
3.3.2. Has a list of blogs it scrapes, then allows voting on the index of songs
3.3.3. Black box of selecting the music blogs indexed
3.3.3.1. Apparently they try and find non-overlapping sources of tunes
3.3.4. The model dictates the taste
3.3.4.1. Pop/House is universally popular music and thus rises to the top of the charts
3.3.5. Great source of permalinks for easily playable songs
3.3.5.1. Find a song elsewhere, share the HypeM link
3.4. Twitter List
3.4.1. More diverse/better than "Popular" section
3.4.2. Sharing=more value than liking
3.5. Derek Getting Admitted To HypeM
3.5.1. No notice. Just one day he found his traffic had quintupled
3.5.1.1. 500 --> 2500 hits per day
3.5.2. DMCA Takedown Notices started appearing immediately
3.5.3. Labels started reaching out
3.6. Why are we so obsessed with the newest music from the youngest bands?
3.6.1. There is 100 years of music we don't know about
4. What Models Are Making Money
4.1. Movies
4.2. Subscription?
4.3. Physical Space
4.3.1. Music Direction
4.3.1.1. Custom packaged music for retail + restaurants
4.3.1.1.1. Designed to match the brand and mood. Highly contextual
4.3.1.2. Web based/interactive
4.3.1.3. Licensing fees paid to SOCAN, Resound, ASCAP
4.3.1.3.1. Per location licenses
4.3.1.3.2. Playlists sent, but no idea if money is distributed equitably
4.3.1.4. Customers
4.3.1.4.1. Keg, Opus Hotel, Keefer, Cactus Club, Joeys
4.3.1.5. Profitable
4.3.1.5.1. Took 2-3 years to get there
4.3.1.6. Player is built from a $600 small form factor computer
4.3.1.7. Not driven by online marketing
4.3.1.7.1. Word of mouth and shaking hands