SEO

1. Competitor Analysis

1.1. Social media

1.1.1. Reach

1.1.2. Engagement

1.1.3. Growth

1.1.4. Influence

1.1.5. Mood

1.2. User

1.2.1. Model user

1.2.2. Retention / Churn

1.3. Comparison!

2. Keyword analysis

2.1. Blog

2.2. Website

2.3. Optimize content pages for keywords

3. Conduct Survey

3.1. Of Model Customers

3.2. Define Model Customer

3.2.1. At least 2 years user

3.2.2. Personal or Pro

3.3. Questions

3.3.1. What are you using the tool for the most?

3.3.2. How do you usually access the tool?

3.3.3. Is there a feature you couldn't live without?