3 Month Hubspot IDM Quickstart Roadmap

1. Weeks 1+2

1.1. Technical Setup

1.2. Define Personas

1.3. Research Competitors

1.4. General Onboarding

2. Weeks 3+4

2.1. Create Content Strategy

2.2. Style Guide

2.3. Source Additional Writers

2.3.1. Blog

2.3.2. Social

3. Weeks 5+6

3.1. Plan + Design + Configure Landing Pages for Lead Magnet Strategy

4. Weeks 7+8

4.1. Modify Blog

4.1.1. Navigation

4.1.2. Cosmetic Fixes

4.1.3. Add CTAs to Cont

4.1.4. Add Newsletter Subscribe + Hubspot Auto-Email

4.1.4.1. Modify email template

4.2. SEO

4.2.1. Keyword Research

4.2.2. Tag Optimization

4.2.3. Link Submission

5. Weeks 9+10

5.1. Customize CRM

5.1.1. Technical Setup

5.1.2. 1/1 Setup with Sales Team Members

6. Weeks 11+12

6.1. PPC

6.1.1. Paid Search

6.1.1.1. Google Adwords

6.1.1.1.1. Search Ads

6.1.1.1.2. Display Ads

6.1.1.2. Bing Ads

6.1.2. Paid Social

6.1.2.1. Facebook

6.1.2.2. Twitter

6.1.2.3. Linkedin