Arquitectura de los sistemas de gestión de bases de datos.
Create a Market Plan for introducing a new product or brand
1. Independencia fisica es la capacidad de modificar el esquema interno sin tener que alterar el esquema conceptual(o los externos)
1.1. M&A?
1.2. Risk Analysis & Mitigation
2. Nivel conceptual. Se describe la estructura de toda la base de datos, para una comunidad de usuarios(todo lo de una empresa u organizacion)
3. Nivel interno. Se describe la estructura física de la base de datos mediante un esquema interno
4. Hay que destacar que los tres esquemas no son mas que descripciones de los mismos datos, pero con distintos niveles de abstraccion.
4.1. Situational Analysis / Drivers
4.1.1. What is driving us to do this?
4.1.2. SWOT Analysis
4.1.2.1. Strengths
4.1.2.2. Weaknesses
4.1.2.3. Opportunities
4.1.2.4. Threats
4.1.3. Customer Findings - What have we learned from customers?
4.2. Competitive Analysis
4.2.1. Do we have competitors and threats in these target markets with the proposed offerings?
4.2.2. What are our competitors doing and how are they positioning?
4.2.3. How do we position against each competitor?
4.3. Target Customer(s)
4.3.1. Buyer Profile
4.3.1.1. Title
4.3.1.2. Industry
4.3.1.3. Geography
4.3.1.4. Business Size
4.3.2. Influencer Profile
4.3.3. User Profile
4.3.4. What do customers want and need?
4.3.5. What business problems do each of these customers have?
4.4. Customer Segmentation
4.4.1. Which customers or sets of customers do we sell to?
4.4.2. What are the target market segments that we want to go after?
4.4.3. What are the distinct problems for each segment of the market?
4.5. Total Available Market
4.5.1. New Prospects
4.5.1.1. How much of each target segment have we penetrated?
4.5.1.2. How much opportunity is available in each target segment?
4.5.2. Existing Customers
4.5.2.1. Can we up-sell existing customers?
5. Los unicos datos que existen realmente estan a nivel fisico almacenados en un dispositivo como puede ser un disco
5.1. Service Offer
5.1.1. What are we selling?
5.1.2. Product Definition
5.1.3. Pricing
5.1.4. Packaging
5.1.5. Positioning
5.2. Value Proposition
5.2.1. What is the Value Proposition to the Customer?
5.2.2. What pain are we solving?