1. Back to overview map
2. types
2.1. innovators
2.2. early adopters
2.2.1. open to change
2.2.2. make or break a technology
2.2.3. real and direct influence
2.2.4. promote stuff
2.2.5. you need to have them on board
2.2.6. it need to do what it says it does
2.2.7. love technolgy
2.3. early majority
2.3.1. change when its better than
2.4. late majority
2.4.1. better and cheaper
2.5. laggards
2.5.1. only change when they need
3. examples
3.1. motorala roakr
3.1.1. apples first phone
3.1.2. it was not a succes
3.1.3. iphone
3.2. sinclair car
3.2.1. move sylishly
3.2.2. and not get wet
3.3. conclusion
3.3.1. you need to convince early adopters
4. 4 fundamental desires for early adopters
4.1. fun
4.2. cool
4.3. do it now
4.4. true do
4.5. these 4 are needed
4.5.1. then it works
5. electric car
5.1. 1835 Dutchman
5.1.1. predated
5.1.1.1. combustion engine
5.2. 1912: Henry Ford
5.2.1. killed the electric car
5.2.2. combustion engine
5.2.3. didnt make sence electric
5.3. 1960: subreme vanguard
5.3.1. examples
5.4. 70 years didnt get us closer
5.5. electric cars
5.5.1. compromise kills desire
5.6. tesla roadsters
5.6.1. it is there
5.6.2. its cool
5.6.3. it goes like crazy
5.6.3.1. take a testdrive
5.6.3.2. 0-60 - 3.6 secs
6. more desire
6.1. there is always more
6.1.1. product is everything
6.1.2. but infrastructure is more important
6.1.3. need more parties
6.1.3.1. to make sense
6.2. new cars
6.2.1. nissan leaf
6.2.2. tesla
6.2.3. plenty of cars
6.2.4. accessing a cars
6.2.5. what about
6.2.5.1. charging?
6.2.5.2. parking?
6.3. EXPERIENCED CONNECTION PROBLEMS WITH THE LIVE STREAM WITH AMSTERDAM
6.4. ...
6.5. energy
6.5.1. solor panels charging cars
6.6. satisfy desires
6.7. fixing my problems fixes your problems
6.7.1. same holds for desires
7. 2nd livemindmapper
7.1. 4. Alef Arendsen - ‘You first….then the world’
7.1.1. Alef Arendsen: co-founder of new motion
7.1.1.1. crate sustainable life without compromise
7.1.1.2. electronic mobility
7.1.2. electric cars
7.1.2.1. parked in front of a certain theatre
7.1.3. renewable energy
7.1.3.1. nice sportscar on the podium
7.1.4. good things come in threes
7.1.5. do something useful
7.1.6. today: me first than the rest
7.1.7. believe in tradegy of the commons
7.1.7.1. multiple individuals will ultimately deplete the resources of the rest
7.1.7.2. it's a tradegy
7.1.8. so how can we fullfill this selfishness and still to the best for the rest
7.1.9. my desire is change
7.1.10. technology adoption curve
7.1.10.1. innovators
7.1.10.2. early adaptors
7.1.10.2.1. make or break
7.1.10.2.2. if it matches their desire
7.1.10.2.3. must conquer this market?
7.1.10.2.4. need to convince them
7.1.10.2.5. fun + cool + Now + true
7.1.10.3. adoption of electric cars
7.1.10.3.1. compromise will kill desire
7.1.10.4. tesla roadstar
7.1.10.4.1. can buy now
7.1.10.4.2. cool
7.1.10.4.3. fun
7.1.10.4.4. true
7.1.10.5. it's more than a car
7.1.10.5.1. also
7.1.10.5.2. meet the selfishness
7.1.10.6. what about the rest?
7.1.10.6.1. set up a energy cooperative
7.1.10.6.2. your solar panel charges my car....
7.1.10.7. closed loop
7.1.10.7.1. fiexes my desires
7.1.10.8. idea worth spreading:
7.1.10.9. you first than the rest
8. human floats on
8.1. desire
8.2. knowledge
8.3. emotion
9. Alef Arendsen
9.1. privilege to talk here
9.2. company NEw motion
9.2.1. create sustainable life
9.2.2. help people drive electric cars
10. grandparents
10.1. leasson learned
10.1.1. good things come in three's
10.2. work hard and succeed
11. history
11.1. 2004: founded spinksels
11.1.1. java technology
11.2. 2009
11.2.1. left springsource
11.2.2. moved out software
11.2.3. do something useful
11.2.3.1. electric cars
11.2.4. springsource sold
11.2.4.1. had resources
12. me first than the world
12.1. i do what i do and dont care about consequences
12.1.1. Garret harts theory
12.2. we should al change now
12.3. create lasting change
12.3.1. act in our own self interest
12.3.2. challenge this
12.3.3. self interest