1. funding process
1.1. adjusting misconceptions/managing expectations
1.2. aligning business model to type of investor search
1.2.1. taste of investor
1.2.2. qualifications/experience of entrepreneur
1.2.3. adressing technical/commercial risks
1.3. getting entrepreneur investor ready
1.3.1. diagnosis
1.3.2. business plan
1.3.3. executive summary
1.3.4. investment summary
1.3.4.1. short description of investment opportunity
1.3.4.2. why investor can make money
1.3.4.3. capital requirement
1.3.4.4. purpose of funding
1.3.4.5. timing of exit
1.3.4.6. general infos
1.3.5. presentation (see below)
1.4. establishing valuation levels
1.4.1. shares
1.4.2. factors for price tag
1.5. finding suitable investors
1.5.1. if needed: structuring an investor consortium
1.6. securing investor-friendly presos
1.6.1. USPs
1.6.2. IPR
1.6.3. competitive position see USPs
1.6.4. competitors
1.6.5. market
1.6.6. business model + sales & marketing strategy
1.6.7. managements background, organizational development - team
1.6.8. financial goals, cost structure ...
1.6.9. milestones, roadmap
1.6.10. outline of exit straegies
1.6.11. milestones plus budget
1.7. term sheet drafting
1.7.1. milestones
1.7.2. where to put the money
1.7.3. exits
1.8. due diligence process
1.9. negotiations with investor
1.10. closing - shareholder agreement (SA)
1.10.1. parties involved
1.10.2. objectives of the agreement
1.10.3. share capital of company and distribution incl. schemes
1.10.4. articles of association and by laws of compan
1.10.5. board of directors, advisory board, director's rules
1.10.6. management of the company
1.10.7. audits and accounts
1.10.8. shareholder meeting
1.10.9. dividend policy
1.10.10. share transactions
1.10.11. breaches of SA
1.10.12. competition clauses
1.10.13. secrecy clauses
1.10.14. voting rights of shares
1.10.15. endorsement of share certificates and escrow account
1.10.16. start and termination of SA
1.10.17. expenses
1.10.18. arbitration and governing law
2. bizPlan
2.1. business model needs to answer
2.1.1. USP in the market
2.1.2. protection against copycats
2.1.3. protect against technological obsolescence
2.1.4. protect against revenue creation obsolescence
2.1.5. marketing as integral part of bizplan
2.1.6. lean on finance
2.1.7. scalability
2.1.7.1. simplicity vs. complexity
2.1.8. riskmanagement
2.2. answer precisely
2.2.1. How much will it cost you to acquire a user?
2.2.2. How will you convert him to a paying customer?
2.2.3. How much will you make off him while he is paying you?
2.2.4. What do you estimate churn at and how do you up retention?
2.3. formal
2.3.1. provide roadmap
2.3.2. value proposition
2.3.3. financials
2.3.4. deal structure
2.3.5. marketing strategy
2.3.6. valuation
2.3.7. exit strategy
3. general rule of thumb: 5% of business plans are read beyond executive summary. 0,05% get funded
4. fundamental 4 from investor view
4.1. Do I like and understand the business concept and model?
4.2. Can I make money on this investment?
4.3. Do I believe in all the info in the Investment Summary and the business plan?
4.4. Do I trust that the management can deliver?
5. Some personal experience from working in startups for more then a decade
6. Really important in front of business angels
6.1. You sell yourself as an entrepreneur
6.1.1. passion
6.1.2. integrity
6.1.3. leadership
6.1.4. learnability