1. Niche
1.1. Level of engagement
1.1.1. measured through internal analytics
1.1.1.1. FORMS
1.1.1.2. SEO
1.1.1.3. SEGMENT.com
1.2. Competition
1.2.1. Compared to Kickstarter
1.3. Profitability
1.3.1. low overhead
1.3.2. easy PR angle
1.4. Interest
1.5. Expertise
2. Goal
2.1. Sell your own services
2.1.1. Engage with the nonprofit
2.1.1.1. Membership
2.1.1.2. Donations
2.2. Grow your visibility
2.2.1. SEO
2.2.2. Blogging
2.2.3. Podcast
2.3. Sell third party products
2.4. Create membership site
2.4.1. EXCLUSIVE EVENTS
2.4.1.1. Fly in People from Brazil
2.4.2. Exclusive offers
2.4.2.1. openings
2.4.2.2. discounts
2.4.2.3. art prints
3. Your Opportunity
3.1. Services
3.1.1. Community service
3.1.2. reduce poverty: provide data
3.2. Partner
3.2.1. Non governmental organizations
3.2.2. publications
3.2.3. collectives
3.3. Audiences
3.3.1. Philanthropists
3.3.2. LOCAL BUSINESSES
3.4. Authority
3.4.1. 2+ YEARS RUNNING NONPROFIT
3.4.2. NETWORK OF NONPROFITS
4. Branding
4.1. Content
4.1.1. Blog
4.1.2. Video
4.1.3. Testimonials
4.1.4. Social Media
4.1.5. PODCAST
4.2. Personality
4.2.1. accompanying videos
4.3. Positioning
4.3.1. EQUALITY
4.3.2. Data driven EMPOWERMENT
5. Your Offer
5.1. Vision
5.1.1. Engage with the work through the website.
5.1.2. Indigenous Social Entrepreneurship
5.2. Benefits
5.2.1. empowerment
5.2.2. reignite indigenous heritage
5.3. Uniqueness
5.3.1. Few programs exist outside of the country
5.4. So What?
5.4.1. Create empowerment in Brazilian ethnic groups.