ETICAS

Create a Market Plan for introducing a new product or brand

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ETICAS por Mind Map: ETICAS

1. CRISTIANA

1.1. Reflexión sistematica

1.2. Estabilidad

1.3. Moralidad ante la sociedad

1.4. Lealtad

1.5. Bien de las acciones humanas

2. EPICURO

2.1. Ausencia de dolor de cuerpo

2.1.1. Service Offer

2.1.1.1. What are we selling?

2.1.1.2. Product Definition

2.1.1.3. Pricing

2.1.1.4. Packaging

2.1.1.5. Positioning

2.1.2. Value Proposition

2.1.2.1. What is the Value Proposition to the Customer?

2.1.2.2. What pain are we solving?

2.2. Ausencia de turbación de alma

2.2.1. Revenue Forecasts

2.2.1.1. Revenue and P&L Forecast (5 Years)

2.2.1.2. Revenue should be split out quarterly

2.2.2. Cost Analysis

2.2.2.1. Should include a description of the costs in entering this business and profitability analysis

2.2.3. Profitability Analysis

2.2.3.1. P&L for the offer to include gross margin, net income and break even analysis.

2.3. Inquietud

2.3.1. Sales Strategy

2.3.1.1. Direct Sales Strategy

2.3.1.2. Inside Sales Strategy

2.3.1.3. Channel Sales Strategy

2.3.2. Partner Strategy

2.3.2.1. Channel Strategy

2.3.2.1.1. What 3rd party channels should we consider for reselling this service?

2.3.2.2. Technology Partnerships

2.3.2.2.1. What technology vendors (if any) do we need to work with to execute on this plan?

2.3.2.3. Solutions Partners

2.4. Sabiduria

2.4.1. Positioning & Messaging

2.4.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)

2.4.1.2. How do we communicate internally?

2.4.1.3. How do we communicate externally?

2.4.2. Promotion Strategy

2.4.2.1. Marketing Programs (Installed base versus new prospects)

2.4.2.2. Advertising (Publications, etc.)

2.4.2.3. Analyst Relations (Target Analysts)

2.4.2.4. Public Relations

2.4.2.5. Events (Trade shows, SEO/SEA, Seminars)

2.4.2.6. Webinars

2.4.3. Demand Generation & Lead Qualification

2.4.3.1. How do we generate and qualify new leads for the target offer?

2.4.3.2. Prospect Lists

2.4.3.3. Key Questions to Ask

2.4.3.4. Sales Collateral

2.4.3.5. Presentations

2.4.3.6. Data Sheets

2.4.3.7. White Papers

2.4.3.8. ROI Tools

2.4.3.9. Other Sales Tools (web site, etc.)

2.5. Dominar deseos

2.5.1. Numbers, budget, waterfall, break-even (cost>leads>trials>deals)

2.5.2. Sales Programs

2.5.3. Accelerated Learning Strategy, Controls, Metrics

2.5.4. Include feedback loops

2.5.5. Include financial metrics (definition of success)

2.5.6. Pipeline reports, etc…

2.6. Suprimir deseos

2.6.1. M&A?

2.6.2. Risk Analysis & Mitigation

3. TIPOS DE ETICAS

3.1. Cristiana

3.2. Epicuro

3.3. Utilitrista

3.4. DEL DEBER

4. UTILITARISTA

4.1. Se basa en economia de mercado

4.2. Procura optimizar utilidades

5. DEL DEBER

5.1. Liberar a la humanidad

5.2. Depender de los juicios personales de la humanidad

5.3. La moralidad de la persona