Pricing: Understanding and Capturing Costumer Value

1. Major pricing strategies

1.1. Costumer value-based pricing

1.1.1. Good-value pricing

1.1.2. Value added pricing

1.2. Cost based pricing

1.2.1. Typecost

1.2.1.1. Fixed cost

1.2.1.2. Variable costs

1.2.1.3. Total costs

1.2.2. Cost at differentnlevels of production

1.2.3. Costs as a function of production experienc

1.2.4. Cost plus pricing

1.3. Competition based pricing

2. Internal and external considerations affecting price decisions

2.1. Overal marketing strategy, objectivees, and mix

2.1.1. Target costing

2.1.2. Organizational considerations

2.1.3. The marketnand demand

2.1.3.1. Procing in different types of markets

2.1.3.2. Analyzing the price demand relationship

2.1.3.3. Price elasticity of demand

2.1.4. The economy