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Market segmentation

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Vyshakh Nair
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Market segmentation por Mind Map: Market segmentation

1. Demographics

1.1. Age

1.2. Marital Status

1.3. Gender

1.4. Income

1.5. Ethnic background

1.6. Education level

2. Geographics

2.1. Local

2.2. National

2.3. Regional

2.4. International

2.5. Climate

3. Psychographics

3.1. Activities

3.2. Attitude

3.3. opinions

3.4. Personalities

3.5. Lifestyle

3.6. Cognitive attributes

3.7. Values

4. Behavioural

4.1. Benefits

4.2. pattern

4.3. Usage rates