How to Create Big Ideas in Marketing That Sell

1. DELIVERY

1.1. Through a Unique Mechanism

1.2. Unique Formula

1.2.1. enables me to deliver the primary promise

2. EMOTIONALLY COMPELLING

2.1. Gives Hope

2.2. Delivers a Primary Promise

2.2.1. for transformation

3. INTELLECTUALLY INTERESTING

3.1. Appealing

3.2. Alluring