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MAESTRO por Mind Map: MAESTRO

1. ANTI-FRAUDE

1.1. ClearSale

1.2. Cybersource

2. ANÚNCIOS

2.1. Google Adwords

2.2. Facebook Ads

3. CADASTRO DE CLIENTES + FECHAMENTO DE PEDIDO EM 1 PASSO

3.1. Módulo de Cadastro de Clientes integrado com Módulo de Compra em 1 Passo da IWD

4. COMPARADORES DE PREÇOS

4.1. Google Shopping

5. ERP

5.1. Bling

5.2. Tiny

6. MARKETPLACES

6.1. Anymarket

6.2. SkyHub

6.3. Hub2Hub

6.4. Olist

6.5. LinkAPI

6.6. Pluggto

6.7. AchiveLeap

7. MÉTRICAS

7.1. Google Analytics

8. SEO

8.1. Especialistas - SEO / Marketing Digital

8.1.1. Workana

8.1.2. Freelancer

8.1.3. 99 Freelas

8.1.4. GetNinjas

8.2. Google Search Console

9. RECUPERAÇÃO DE CARRINHO / REENGAJAMENTO

9.1. CartStack

9.2. ShopBack

10. RECOMENDAÇÕES

10.1. Clerk.io

11. CLOUDWAYS

11.1. PHP

11.2. PHP-FPM

11.3. Varnish Cache

11.4. SSL Let´s Encrypt

11.5. CDN - StackPath

11.6. Apache

11.7. Nginx

11.8. Memcached

11.9. Full Page Cache da Amasty

11.10. Github

11.11. Bitbucket

11.12. Composer

12. FRETES

12.1. Correios

12.1.1. Situational Analysis / Drivers

12.1.1.1. What is driving us to do this?

12.1.1.2. SWOT Analysis

12.1.1.2.1. Strengths

12.1.1.2.2. Weaknesses

12.1.1.2.3. Opportunities

12.1.1.2.4. Threats

12.1.1.3. Customer Findings - What have we learned from customers?

12.1.2. Competitive Analysis

12.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?

12.1.2.2. What are our competitors doing and how are they positioning?

12.1.2.3. How do we position against each competitor?

12.1.3. Target Customer(s)

12.1.3.1. Buyer Profile

12.1.3.1.1. Title

12.1.3.1.2. Industry

12.1.3.1.3. Geography

12.1.3.1.4. Business Size

12.1.3.2. Influencer Profile

12.1.3.3. User Profile

12.1.3.4. What do customers want and need?

12.1.3.5. What business problems do each of these customers have?

12.1.4. Customer Segmentation

12.1.4.1. Which customers or sets of customers do we sell to?

12.1.4.2. What are the target market segments that we want to go after?

12.1.4.3. What are the distinct problems for each segment of the market?

12.1.5. Total Available Market

12.1.5.1. New Prospects

12.1.5.1.1. How much of each target segment have we penetrated?

12.1.5.1.2. How much opportunity is available in each target segment?

12.1.5.2. Existing Customers

12.1.5.2.1. Can we up-sell existing customers?

12.2. Correios - Exporta-Fácil

12.2.1. Service Offer

12.2.1.1. What are we selling?

12.2.1.2. Product Definition

12.2.1.3. Pricing

12.2.1.4. Packaging

12.2.1.5. Positioning

12.2.2. Value Proposition

12.2.2.1. What is the Value Proposition to the Customer?

12.2.2.2. What pain are we solving?

12.3. Jadlog

12.3.1. Revenue Forecasts

12.3.1.1. Revenue and P&L Forecast (5 Years)

12.3.1.2. Revenue should be split out quarterly

12.3.2. Cost Analysis

12.3.2.1. Should include a description of the costs in entering this business and profitability analysis

12.3.3. Profitability Analysis

12.3.3.1. P&L for the offer to include gross margin, net income and break even analysis.

12.4. Jamef

12.4.1. Sales Strategy

12.4.1.1. Direct Sales Strategy

12.4.1.2. Inside Sales Strategy

12.4.1.3. Channel Sales Strategy

12.4.2. Partner Strategy

12.4.2.1. Channel Strategy

12.4.2.1.1. What 3rd party channels should we consider for reselling this service?

12.4.2.2. Technology Partnerships

12.4.2.2.1. What technology vendors (if any) do we need to work with to execute on this plan?

12.4.2.3. Solutions Partners

12.5. Loggi

12.5.1. Numbers, budget, waterfall, break-even (cost>leads>trials>deals)

12.5.2. Sales Programs

12.5.3. Accelerated Learning Strategy, Controls, Metrics

12.5.4. Include feedback loops

12.5.5. Include financial metrics (definition of success)

12.5.6. Pipeline reports, etc…

12.6. Estimativa de frete na página do produto

12.6.1. Positioning & Messaging

12.6.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)

12.6.1.2. How do we communicate internally?

12.6.1.3. How do we communicate externally?

12.6.2. Promotion Strategy

12.6.2.1. Marketing Programs (Installed base versus new prospects)

12.6.2.2. Advertising (Publications, etc.)

12.6.2.3. Analyst Relations (Target Analysts)

12.6.2.4. Public Relations

12.6.2.5. Events (Trade shows, SEO/SEA, Seminars)

12.6.2.6. Webinars

12.6.3. Demand Generation & Lead Qualification

12.6.3.1. How do we generate and qualify new leads for the target offer?

12.6.3.2. Prospect Lists

12.6.3.3. Key Questions to Ask

12.6.3.4. Sales Collateral

12.6.3.5. Presentations

12.6.3.6. Data Sheets

12.6.3.7. White Papers

12.6.3.8. ROI Tools

12.6.3.9. Other Sales Tools (web site, etc.)

13. PAGAMENTOS

13.1. Pagseguro

13.2. Rede / Komerci

13.3. Cielo

13.4. Itaú

13.5. Braspag

13.6. Banco do Brasil

13.6.1. Training

13.6.2. Channels

13.6.3. International

13.6.4. Public Sector

13.6.5. Sales

13.6.6. Marketing Communications

13.6.7. Product Management

13.7. Bradesco

14. SMTP / SERVIÇO DE EMAIL

14.1. Sparkpost

14.2. ZohoMail

14.3. GSuite

15. EMAIL-MARKETING

15.1. Mailchimp

16. REPUTAÇÃO

16.1. e-Bit

17. MAGENTO

17.1. Templates

17.2. Tradução / Português Brasil

17.3. Unidades Federativas Brasileiras

17.4. Customização de emails transacionais

18. DEPOIMENTOS

18.1. Trusted Company

18.2. Yotpo

18.3. TrustVox