
1. FREE COURSES
1.1. How To Build High Converting Optin Funnels
2. Discovery Call and Questionaire scripts - Coming soon!
2.1. Main questions:
2.1.1. 1) Audiences that they own: Email lists, Facebook assets, social media audiences
2.1.2. 2) Digital assets? Websites, social media, webinars, PDF's, flyers, images, videos, banners, landers
2.1.3. 3) What have you done before, why did it fail and why now?
2.1.3.1. Budget? Urgent?
3. 4) Vehicles (Taking the message to the market /people - direct response)
3.1. 1) Email
3.1.1. Cold email
3.1.2. Warm - GetResponse
3.2. 2) Manychat Messenger
3.2.1. WhatsApp
3.2.2. Messenger
3.2.3. Instagram
3.3. 3) 1 + 2
3.4. 4) Paid advertisement
4. 4a) Content Creation and Distribution (Taking the message to the market /people - indirect response)
4.1. Websites
4.2. Social Media
4.3. WordPress.com
4.4. Medium.com
5. 6) Referral Marketing (Soon revealed)
5.1. I.T.C. Setup - Email - My own SAAS - Self-hosted - Under developmen - People need to refer to unlock the bait
6. Complete Control Overview You need vehicles that are evergreen and versatile.
7. 1) Traffic
7.1. HOT
7.1.1. Informational + Hard Sell + High Ticket + Limited + Urgency
7.1.1.1. Referral request with incentive
7.1.1.2. Testimonial request + incentive + soft sell
7.1.1.3. Affiliate setup
7.2. Warm
7.2.1. Continuesly nurtured:
7.2.1.1. Softened version of "Hot Audience" recommendations
7.2.2. Not nurtured
7.2.2.1. Reviving campaign: Informational + incentive + soft CTA
7.3. Cold
7.3.1. Low cost - wide audience
7.3.1.1. LinkedIn Outreach: 1) LinkedIn profile optimization + 2) 4 Step messaging outreach
7.3.1.2. Cold Email: 5 email sequence spread over 6 days
7.3.1.3. TikTok + YouTube shorts
7.4. Cold Email
8. 2) Lead Collection
8.1. Landing Page: 1) Copy optimized where we reveal problems and present the solution and promise the incentive 2) any additional elements to the offer stack to increase the perceived value 3) CTA: optin
8.1.1. Thank You Page - Instructions + Delivery of bait + CTA's + Upsells
9. 3) Lead Nurturing and Conversion
9.1. 1st Email Sequence: Pulling people into your world
9.1.1. Explanation: Here in this 5 email sequence we "pull" people from the email to email by using incentives and value promises to open the next email. This to get the lead used to open your emails. Very soft sell on CTA but main focus is on education of the problems...
9.2. 2nd Email Sequence: Human connection
9.2.1. Explanation: 3 email sequence Here we make your company humane and approachable - People prefer to do business with people instead of logos and websites alone. How? We describe every "normal" day situations which I merge with features and benefits of your product with a soft CTA
9.3. 3rd Email Sequence: Knocking down and rebuilding believes and CTA focused with urgency
9.3.1. Explanation: 5 email sequence In this sequence the people are already made aware of the problem, got to know you and now we're going in for the required CTA with urgency and additional incentives.