TABAQUISMO by Mind Map: TABAQUISMO
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TABAQUISMO

ADOLESCENTES

An executive summary is a report, proposal, or portfolio, etc in miniature (usually one page or shorter). That is, the executive summary contains enough information for the readers to become acquainted with the full document without reading it. Usually, it contains a statement of the problem, some background information, a description of any alternatives, and the major conclusions. Someone reading an executive summary should get a good idea of main points of the document without becoming bogged down with details.

Comienzan a temprana edad.

Estudiantes de secundaria.

Argentina

Tabaquismo factor riesgo.

TRATAMIENTO

parches y chicles de nicotína

Situational Analysis / Drivers, What is driving us to do this?, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, Customer Findings - What have we learned from customers?

Competitive Analysis, Do we have competitors and threats in these target markets with the proposed offerings?, What are our competitors doing and how are they positioning?, How do we position against each competitor?

Target Customer(s), Buyer Profile, Title, Industry, Geography, Business Size, Influencer Profile, User Profile, What do customers want and need?, What business problems do each of these customers have?

Customer Segmentation, Which customers or sets of customers do we sell to?, What are the target market segments that we want to go after?, What are the distinct problems for each segment of the market?

Total Available Market, New Prospects, How much of each target segment have we penetrated?, How much opportunity is available in each target segment?, Existing Customers, Can we up-sell existing customers?

fármacos

Service Offer, What are we selling?, Product Definition, Pricing, Packaging, Positioning

Value Proposition, What is the Value Proposition to the Customer?, What pain are we solving?

métodos alternativos

Revenue Forecasts, Revenue and P&L Forecast (5 Years), Revenue should be split out quarterly

Cost Analysis, Should include a description of the costs in entering this business and profitability analysis

Profitability Analysis, P&L for the offer to include gross margin, net income and break even analysis.

técnicas psicológicas

Sales Strategy, Direct Sales Strategy, Inside Sales Strategy, Channel Sales Strategy

Partner Strategy, Channel Strategy, What 3rd party channels should we consider for reselling this service?, Technology Partnerships, What technology vendors (if any) do we need to work with to execute on this plan?, Solutions Partners

libros para dejar de fumar

Positioning & Messaging, What is the key messaging and positioning for the service offer? (Pain, alternatives, solution), How do we communicate internally?, How do we communicate externally?

Promotion Strategy, Marketing Programs (Installed base versus new prospects), Advertising (Publications, etc.), Analyst Relations (Target Analysts), Public Relations, Events (Trade shows, SEO/SEA, Seminars), Webinars

Demand Generation & Lead Qualification, How do we generate and qualify new leads for the target offer?, Prospect Lists, Key Questions to Ask, Sales Collateral, Presentations, Data Sheets, White Papers, ROI Tools, Other Sales Tools (web site, etc.)

ADULTOS

jóvenes fumadores

los fumadores adultos inician a temprana edad

patrón de consumo

escolaridad de consumo

LEY ANTI-TABACO

Prohibido fumar en lugares públicos

zonas de fumadores al aire libre

los menores de edad no podran estar en la zona de fumadores

Causas

razones psicologicas

placer

relajación

concentración

otras

razones sociales

el reconocimiento

la aceptación de los demás

la rebelión frente a las prohibiciones

MORTALIDAD

Cáncer

enfermedades respiratorias y cardio vasculares

FUMADORES PASIVOS

humo secundario

los más afectados

efecto a la explosión al humo secundario

HUMO DEL TABACO

Arcénico

utilizado en venenos para ratas

metanol

componente de la gasolina en cohetes

amonía

solución limpiadora de pisos

monóxido de carbono

partes de los desechos tóxicos de los automoviles

Butano

líquidos de los encendedores

cianuro de hidrógeno

veneno utilizado en las cámaras de gas

nicotina

llega al cerebro en 7 segundos

a los 4 días deja de fumar no queda ni una gota

cuando el cuerpo pide otro cigarrillo

causa muchos efectos en el cuerpo

Cree sus propios mapas impresionantes

Justamente en el camino

con nuestras aplicaciones gratuitas para iPhone, iPad y Android

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