How to make illustrative examples for training session?

1. Objectives

1.1. Clear

1.2. simple

1.3. short

1.4. easy to relate to

1.5. prepared

2. Tips

2.1. Design

2.1.1. Simple

2.1.1.1. keep the example short and simple, explaining as close as possible your point

2.1.2. Unexpected

2.1.2.1. choose a situation they faced but you were not present

2.1.2.2. choose a situation from different background linked to the topic

2.1.3. Credible

2.1.3.1. believable stories (prefer true ones)

2.1.4. Concrete

2.1.4.1. the "morale" of the story should be duplicable

2.1.5. Emotional

2.1.5.1. Happy endings makes better examples

2.1.5.2. show video

2.1.6. Story

2.1.6.1. initial situation -> change factor -> choice made -> consequence -> final situation

2.2. Prepare

2.2.1. write it down

2.2.2. rehearse

2.2.3. prototype it

2.3. Evaluate

3. Reference

3.1. Made to Stick

4. Example

4.1. change making

4.1.1. http://books.google.com/books?id=ib9Xzb5eFGQC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false