Create your own awesome maps

Even on the go

with our free apps for iPhone, iPad and Android

Get Started

Already have an account?
Log In

LeanUXMachine, Information Architecture, Dana Cohen Baron by Mind Map: LeanUXMachine, Information
Architecture, Dana Cohen Baron
0.0 stars - reviews range from 0 to 5

LeanUXMachine, Information Architecture, Dana Cohen Baron

Information Achitecture

Dona Spencer

What is it

sub-discipline of UX design


art & science of organizing & labeling web sites in order to increase discovery, findability & access

"The web is clay..."

Information architects

take chaos & organize it

Provide the right information to the right people at the right time in the right structure

Be User-centric

understand your users

then design a product for them

Why is it important for you

When your IA/Usability is bad, users will just go to the next door

they've no tolerance

How can you start applying it

Think about what people need to do & design around that

Understand your users

characteristics, motivations, goals, demographics, mental models

get your personas right

Understand your business

prioritize features accordingly

Identify tasks

define user scenarios & flows, example, Etsy's Shop by color, captures a certain user scenario of bored users who don't know what they want

Now organize & structue first


Card Sorting, ask users to cluster categories or structure them, ask users to place some category inside some structure, or ask them to label stuff, get their terminology right, valuable

Great labels

correct name

simple & clear


use terms used by users

Test & test again


Card Sorting