Beginners
by Shayne Fisher
1. What is product research
2. Why we research
3. How we research
3.1. Brainstorming ideas
3.1.1. Types of ideas
3.1.1.1. Products
3.1.1.2. Information
3.1.1.3. Services
3.1.2. Passions and hobbies
3.1.3. Professions
3.1.4. Items in the home, office and property
3.1.5. Retail stores
3.2. Finding Keywords
3.2.1. What is a keyword?
3.2.2. Where do you find keywords
3.3. Finding demand and monthly search volume
3.3.1. What is demand?
3.3.2. Where do you find the demand?
3.4. Finding competition and supply
3.4.1. What is online competition?
3.4.2. Where do you find competition?
3.5. Saving your research
3.5.1. Spreadsheet programs
3.5.1.1. What are spreadsheet programs?
3.5.1.2. Google Spreadsheets
3.5.1.3. Microsoft Excell
3.5.1.4. Open Office Calculator
3.5.1.5. Mac Numbers
3.5.2. Setting up your spreadsheet
3.5.2.1. What are columns
3.5.2.2. What are rows
3.5.2.3. Keyword column
3.5.2.4. Demand column
3.5.2.5. Competition Column