Get Started. It's Free
or sign up with your email address
Rocket clouds
Protypes by Mind Map: Protypes

1. HR

1.1. Increase Attractivity for Generation Y

1.1.1. Increase Career Opportunities

1.1.2. Training

1.1.3. Flexible Working Tims

1.1.4. Family support

1.1.5. Innovation

1.1.6. Reward based

1.1.6.1. Generation Y responds to different rewards than the Babyboomers

1.1.6.2. Leisure time highly valued = Family

1.1.7. Freedom of work

1.1.8. Deals with treath of labour shortage

1.1.8.1. crucial for Hospitality Industry since highly labour dependent

1.2. Establish loyal strong employee base

1.3. might lead to operational excellence

1.3.1. Value Proposition

1.3.2. Key Activity: ensure quality

1.3.3. Key Resources: Well trained/dedicated staff

2. Citysumers

2.1. Urbanization

2.1.1. expotential growth

2.1.2. increasing wealth, size, importance, popularity..

2.1.3. New node

2.2. "the Real Deal"

2.2.1. seeking for the authentic experience

2.2.2. uncensored

2.2.3. raw

2.2.4. spontaneous

2.2.5. connected

2.3. establish "City Brand"

2.3.1. City specilaized service

2.3.2. increase collaboration with local companies

2.3.3. develop personal touch based on city background

2.4. Generation Y strives for the "urban style"

2.4.1. Communication

2.4.1.1. speed

2.4.1.2. content

2.4.1.3. style

2.4.2. Attitude

2.4.2.1. oppinionated

2.4.2.2. New node

2.4.2.3. Urban Pride

2.4.2.4. risque experiences

2.4.2.5. Honesty/frank

2.4.3. help them create a STATUS STORY

2.5. Hilton: It's all about Location, Location, Location

2.5.1. upsell key success riteria : The very city

2.5.1.1. Emphazise location in arketing effort

3. Wellthy

3.1. F&B

3.1.1. Sustainability

3.1.2. Slow Food

3.1.3. Local Products

3.2. 73% US citizens consider being physically fit important to beig wel

3.2.1. US 3rd important segment of Mövenpick AMS

4. Eco conscious

4.1. Fair Trade Products

4.2. Sustainability

4.2.1. Limited Resources (global trend)

4.3. 69% of Generation Y expreseed genuine interest in the environment but also admitted to a lack of personal involvement in green- related activities ( = bad conscious)

4.4. Eco Bounty

5. Long Tail = Retailing, increase product assortment

5.1. Mövenpick Products F&B related

5.1.1. core quality = F&B

5.2. Rental cars

5.3. Merchandise

5.4. New node

6. Alliance with other businesses

6.1. Airlines

6.2. life area related, e.g. drugstore chain, clothing store ...with same target group

6.3. Amazon: Kindle

6.4. Itunes: Access to private itunes bar

6.5. SMART (car)

7. CRM

7.1. strengthen Customer Relationship

7.1.1. establish virtual relationship

7.2. increase Customer co-creation

7.2.1. Rooms

7.2.2. Reservations

7.2.2.1. customized packages

7.2.3. F&B

8. CRS

8.1. establish central Reservation System

8.2. standardize Reservation Processes

8.2.1. synchronize the Reservationsystems

8.3. offer various reservation channels

9. Twinsumers

9.1. "soulmate" - customization

9.1.1. flea market application

9.1.2. customized recommendates frm local soulmates

9.1.3. leisure time activities

9.2. customized recommnedations

9.3. use actual customers as ambassadors

9.3.1. blogs

9.3.2. recommendation

9.3.3. experience sharing

9.3.3.1. intranet

9.3.3.2. blogging

10. FREEMIUM

10.1. Membership allows free F&B consumption

10.2. New node

11. Increase Advertisement Effort

11.1. Ashvertisement

12. IT based

12.1. technological upgrade of amenities/facilities

12.1.1. Generation Y has "natural" relationship with Technology

12.1.1.1. GY expects advanced technology in-room

12.1.1.1.1. Kindle in room

12.1.2. New node

12.2. modernize Channels

12.2.1. facilitate/modernize payment methods

12.2.2. New node

12.2.2.1. "smart shopping"

12.3. Cloudcomputing

12.3.1. Sharing of Information on a regional, or even corporate level

12.3.1.1. Guest Profiles

12.3.1.2. HR related information

12.3.1.2.1. vacancies

12.3.1.2.2. facilitates job rotation

12.3.1.2.3. facilitates training

12.4. New node

13. Ageing Babyboomers = New Segment

14. New node

15. Feminization

15.1. Generation Y will have more women with buying power and in influential positions

15.1.1. women have different needs/wants than men

15.1.1.1. respond to womens' claim to combine family/career

15.1.1.1.1. facilities/service

16. Membership

16.1. New node

17. Share not Have

17.1. Time Share

17.2. Revenue = Commission fees

18. New node

19. F FACTOR/ Connectivity

19.1. Conference/Business

19.1.1. Team Building

19.1.1.1. Boat Conference

19.1.1.2. Picknick

20. New node