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Клиент Ekselsio by Mind Map: Клиент Ekselsio

1. SMM

1.1. Organic

1.1.1. Instagram

1.1.1.1. Cold pitch to companies' profiles

1.1.2. Facebook

1.1.2.1. Cold pitch to companies' profiles

1.1.3. LinkedIn

1.1.3.1. Look for partnerships

1.1.3.2. Send connection requests to potential clients

1.1.3.3. Groups of executives with Latvian/Estonian companies

1.2. Paid

1.2.1. Facebook

1.2.1.1. Traffic ad

1.2.1.2. Messenger ad

1.2.2. Instagram

1.2.2.1. Traffic ad

2. Meet-UPs

2.1. Turiba Business HUB (Through Ralfs)

2.2. Meet-UPs in Estonia (Through Vjacheslav)

2.3. BoB's Club

3. University

3.1. Zane

3.2. Ieva B

3.3. Find More this year

4. Google Ads

5. SEO

5.1. Blog

5.1.1. Posts in Russian and English how to promote in specific market (Latvia, Tallinn, etc.)

5.1.2. Posts promoting EKSELSIO.ME

5.2. EKSELSIO.COM

5.2.1. Latvia

5.2.2. Estonia

6. Cold Calls

6.1. Restaurants and new cafes in Riga

6.1.1. Offer: Landing for celebrations and events booking; lead generation. Result: Booked tables

6.2. Online Shops

6.2.1. Offer traffic and advertising campaign with easy measurable results, remarketing

6.3. Business Women

6.4. IT companies

6.4.1. Recruitment specialists

6.5. Those that look for online marketing specialists now

6.5.1. Small open-minded companies

7. Email Marketing

7.1. Personalized offers with concept presentation

7.1.1. Offer: Select a product and build landing around it. Result: Requests

7.2. Event attendees prior to visiting event to set up a meeting

8. Referral

8.1. Катя Лепецкая

8.2. Игорь (Друг Илья из Эстонии/России)

9. Старые клиенты и новые лиды

10. Marketing Automation

10.1. Scott Oldford Omnichannel Presence Funnel