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Section 103 Phase 2 by Mind Map: Section 103 Phase 2
3.0 stars - 1 reviews range from 0 to 5

Section 103 Phase 2

OUTBOUND: Customers can apply different skill sets for different jobs, rather than having to focus on one

Low cost + Low price

Provide opportunities for student employment to reduce cost

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dsf

have a clear understanding of what it takes to successfully market your home.

Group 314: VAnalyst

Adequate- Value Proposition(VP): Good use of the Value Chain Model in determining which activities the business can excel in so customers keep coming back. "Customer Service" is an appropriate Primary Activity, and "Tech Development" is an appropriate Support Activity to have selected. In future however, show me WHY these are appropriate parts of the Value Chain for VAnalyst? HOW is the environment ( Phase 1) compatible with this VP? I agree with most of what you said for Customer Service, except how is "gaining access to customers FB, Twitter" going to bolster your company's service offering? You've made a good start on showing me how IT can be used to develop + materialize this VP, but make that link clearer. Show me, HOW can you use technology to "seek feedback from customers + focus on satisfying their need?." Also tell me what is the benefit of your tech developments? HOW does having "real time updates and reports" support your Primary Activity?You've done a good job at addressing these questions with your CRM recommendation. Now do it for the rest.

1) Value Proposition

2) Revenue Model

Group 302: Good Foods

Weak+ I am not sure about what you mean by "selling food at a lower price" in your value proposition. Do you achieve it by farming products yourself or looking for cheaper deals from suppliers? However, I just do not see any of them would work. Producing your own organic food will incur a huge start up cost. Suppliers may be reluctant to offer a better deal because Good Foods is not a large scale company. Also, buying directly from farmers means that there will be extra transportation costs. This is one area of concern. Also, I would like to see your group can use value chain model to analysis your business. However, I do agree that customer service is an important poart of the value proposition.

Value Proposition

Revenue Model

Group 301 MoveIT

Adequate I agree with most of your value proposition. I would like to see how improving outbound logistics would help MoveIT. For example, MoveIT can provide real-time tracking service to customers or use GPS to generate the shortest route from Point A to Point B. My concern is that if you are able to take advantage of social networking. Even though the cost is low, many competitors have already been promoting their service on Facebook or Twitter. The result may not be as good as expected. Moreover, I am not sure if MoveIT should enter new storage service. This will incur extra start up cost.

Value Proposition

Revenue model (Low cost and Low price)

1) What is the value proposition of your company? 2) What is your revenue model?

Group 305: VanRealty

Adequate Make good use of value chain model to explain your value proposition. However, I would recommend your group to focus on one or two activities that will benefit VanRealty the most. I would like to see more explanation on customer service because this is very important for a firm like VanRealty. As for revenue model, I am concerned how do you prevent agents from promoting only high-priced houses because of the commission scheme.

Value Proposition

Revenue Model

Group 306 - City Workforce

Adequate - Able to use value chain model to explain your value proposition. However, I am not sure if you can replace HR departments of some companies. I would like to see why you are able to do so. I recommend you to focus on one or two activities that will benefit City Workforce the most. As for revenue model, I am not sure if no physical storage = low cost.

Value Proposition

Revenue Model

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Group 307: VanRealty

Value Proposition

Revenue Model

Move It: Group 316

Weak+ VP: Try and use class material to make your VP succint ( eg. Value Chain Model). If you're arguing that Sales & Marketing, and your superior Logistics is what keeps customers coming back, then you need to tell me WHY this is the case. Once you've told me WHY, you can tell me HOW you will do this. You seem to be skipping a couple of steps. " Ensuring trucks on time..." is a good start for HOW your VP will be executed. Now just tell me why having timely delivering will bolster Datamed's VP? Remember, making this type of linking is important. Revenue Model: Although you've used course material, only do so when its APPROPRIATE. The Value Chain Model helps you develop your VP.

Revenue Model

Value Proposition

Group 317: City Workforce

Good- VP: Good job! You've identified and justified (well) why you believe "Marketing" and "Customer Service" are key parts of the value chain. Just to be clear however, "Tech Development" is only a key part of the chain in that it SUPPORTS the primary activities of "Marketing" and "Customer Service." I like how you've gone a step further, and told me HOW this value proposition will be fulfilled. e.g. " Creating a channel in which employees...." + " matching employees with..." This is what you will be asked to do in Phase 3. Revenue Model: You've clearly identified the various revenue streams, and at times justified why they are compatible with how Workforce operates ( refer to your "Subscription Revenue Model" node(s)). For "Advertising Revenue Model" + " Sales Revenue Model," go one step further than just identifying them. Tell me WHY these are good revenue models to have. How are they compatible with how Workforce operates? How do they capitalize on Workforce's VP??

Revenue Model

Value Propostition

Group 318- Data Med

Adequate VP: A little long-winded, but I liked how you told me that you were going to leverage IT to improve customer service. I also liked how you told me what the intended benefits of doing so would be eg. " reduced wait times" etc. Good job with the identifying the Primary Activities that will enable Datamed to realize it's overall Business Strategy ( or as you've called it, their "Overall Proposition"). Would have been nice however, to have shown where Supporting Activities could be utilized to ensure a sound delivery of ALL 3 of your Primary Activities ( "Customer Service, Marketing and Operations"). Revenue Model: Please state clearly how they make money. Are they using a Subscription Sales Model, a Sales Revenue Model, an Affiliate Revenue Model, or a combination?

Value Proposition

Revenue Model

Group 319: City Workforce

Weak+ VP: Not entirely clear. What part of their value chain model do they currently excel in? What can they so customers keep coming back? Merely, "providing good quality temporary employes" does not explicitly show me what VALUE Workforce can create for it's customers. I will assume that there is some strategic significance for having placed the value chain on your mind map. Remember however, referencing course material is GREAT, but only put it in if it's a) appropriate and b) you can justify why it is important for it to be referenced in the first place (e.g. How does it contribute to Workforce's VP? What benefits does it help Workforce realize- cost efficiencies etc?). I agree however, that "Operations," " Marketing and Sales, " and "Customer Service" are key primary activities. Revenue Model: You've clearly identified Workforce's 3 (current + potential) revenue streams, but have failed to justify why they are compatible with how Workforce operates. Try and go one step further than just identifying them. Tell me WHY these are good revenue models to have?How do they capitalize on Workforce's VP? What benefits can be derived from having these multiple revenue streams? Do they compliment each other, or is there a threat for revenue cannibalization?

Value Chain

Value Proposition

Revenue Model

Group 320- Good Foods Canada

Weak VP: Not entirely clear. Good start however on analyzing the various primary activities. Although, what is the MAIN activity that Good Foods will excel in? What will differentiate it from its competition and make customers keep coming back? I think it will be very difficult for them to excel equally well in "Inbound Logistics, Outbound Logistics, Marketing & Sales, and Customer Services." As a supporting activity, I was surprised that you did not mention "Technology Development," given that you had referenced its benefits when discussing how you would realize your Primary Activities. Revenue Model: Clearly Identified. Take it one step further though and tell me why this is an appropriate model to have? How does it align with Good Food's VP and overarching Business Strategy?

Value Proposition

Revenue Model - sales revenue model: our profit will come from large volume sales through online store and instore

Group 315 - DataMed

Adequate VP: Customer Service is a valid and appropriate Primary Activity of the Value Chain to use for Datamed. However, jumbling primary activities and supporting activites together thereafter, is confusing. It looks like you've just thrown in concepts from the Value Chain onto the mindmap so as to show you referenced class material? Remember, ONLY use the parts of the course material that is APPROPRIATE for your company. Since you've selected "Customer Service" as your Primary Activity ( which I might add is correct), then you need to a) show me HOW the environment factors (identified in Phase 1) are most compatible to this VP, 2) WHAT supporting activities will support this Primary Activity, HOW will they do so, and WHY. You've made a good attempt of this with Technology Developemnt, but failed to tell me WHY " having the newest, most accurate, and efficient tech" and "continuously having R &D" will improve Datamed's customer service and achieve Datamed's Business Stratey of streamlining its costs. You've done a good job at showing how "HR Managment" supports the Primary Activity. With regards to "Inbound Logistics": How does this Primary Activity support another Primary Activity (Customer Service)? If you're going to use "Inbound Logistics," show then how there are synergies between having both of these Primary Activities as your VP. Here you could have shown how leveraging certain parts of your Supply Chain Model can help bolster customer service offerings. Revenue Model: Well identified, but your reasoning uses some fallacies. e.g. " Give new prescription....will make money off of it." How is this so? Just because a medicine works well, doesn't necessary mean Datamed will make exorbitant profits from it. Also how is "education extremely important for increasing revenue?" Remeber to justify all your statements.

Value Proposition

Revenue Model

Group 312: MoveIT

Weak+ Value Proposition(VP): A good start but you seemed to have merely stated what the company's strength's are, (e.g. "being small," "reliable and one time" etc.) Take this one step further. Tell me what part(s)of the value chain ( model taught in class) does this company currently excel given theses strengths you've outlined ?Where does it have the capabilities to excel in? Most of all, tell me HOW excelling in a certain part of the value chain will keep customers coming back. For example, you've said "Customer Service." That's a good start, but now tell me WHY this Primary Activity(PA) is in fact a valid VP, and what Support Activities can be used to support this PA and MoveIT's Business Strategy. Revenue Model: You've clearly stated its a Sales Revenue Model, but have failed to substantiate this by showing me why this is the best revenue model to employ given the business environment (strength's & weaknesses identified in Phase 1). Merely providing me with information as to how the sales model works is not enough.

Value Proposition

Revenue Model

Group 311: Good Foods

Weak- VP: Try and be clear about what part of the value chain model GoodFoods can excel and why you think this is the case. I agree that "Logistics" and Customer Service would be valid area's to focus on. Now tell me why. You've skipped this step and gone straight into telling me HOW they will do so (e.g. "offering a diverse selection...." + "distributing dietary information cards....") This is great, but we will be doing this sort of analysis in Phase 3. Revenue Model: unclear. What exactly is their revenue model? Is it a Sales Revenue Model? An Affiliate Model? A subscription Model? I'm not sure how having a "Frequent buyer card" or "Online Shopping…" tells me exactly how Good Foods makes money by capitalizing on its value proposition. Try and make that link clear, and be as succinct as possible. For example, you've said your VP includes having a "knowledgeable staff..." This could allude to a VP focused on a Value Chain primary activity of Customer Service. This primary activity could be capitalized on, by having a frequent buyer card, so that management can analyze customers buying behaviour, and best cater to their needs in the future. Good Foods could perhaps generate revenue from its frequent buyer membership cards, by charging a nominal subscription fee to apply for one. Customers could be inticed to get one due to the "extra benefits and store credit offerings." See how I've made the link between the VP and Revenue Model, as well as incorporated IT into the mix?

Value proposition

Revenue model

Group 308: Good Food

Good- Made good use of value chain model with detailed explanation. I am impressed with your work. My only recommendation is to focus on one or two activites that will benefit Good Foods the most. Keep it up!

Value Proposition

Revenue Model

Group 309 MoveIT

Weak+ Based on what your group proposed, I would put my focus on marketing and sales with operations. If you choose quality over quatity, then it is VERY important for you to promote your service and why customers should pay a premium. For example, your specialty boxes will give extra protection to furnitures, items etc. With that, then your group can work on improving operations.

Value Proposition

revenue model

Group 310

Weak I believe your group misunderstands the meaning of inbound and outbound logistics. Please read Phase 2's lecture notes on definition of inbound and outbound logistics. I would like to see further explanation on how IT will help companies to filter workers efficiently. I would like to see more detailed explanation on revenue model as well.

Value Proposition

Revenue Model

Group 304: VAnalyst

Adequate - Agree with your value proposition. I would like to see you focus more on personalized service in your value proposition. Return on investments is obviously important. But better personalized service helps a small firm like Vanalyst separates themselves from other small investment firms.

1) Value Proposition

2) Revenue Model

Group 303

Adequate Explain the value proposition really well by using value chain model. I recommend your group to focus on one or two activites that will benefit VanRealty the most. As for revenue model, I am wondering how do you prevent agents from promoting only expensive properties because of more commission? I am also not sure if there will be companies to advertise on your website because of VanRealty's current position.

VALUE PROPOSITION

REVENUE MODEL

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