More Mind Reach - eXtension.org Q&A with Robin Good

by Robin Good

1. More Mind Reach - The Presentation

2. How can we build the "tribe" online?

2.1. 1. Choose a specific direction, need

2.2. 2. Create unique value

2.3. Once you have sufficient value objects you can become a magnet for others

2.4. People will come to you naturally pursuing the value you created

2.5. Attract people that have affinity with you and with what you preach

2.6. Go out and reach out for other people in blogs, forums, community as long as you give real value

3. Curation: is there any difference between pro and amateurs?

3.1. The pro curator has different concerns than the aggressive marketer

3.2. Quality IS NOT Quantity

3.3. The pro wants to be very transparent and give the right attribution

3.4. The pro needs to be a great filter but also a great producer of content

3.5. Curation is a making-sense operation that serves to be useful to people by aggregating different infos and providing different frames of mind

4. How to make curation not only helpful but also compelling?

4.1. Customize the title, the description, the tags

4.2. Add a comment, edit the description by providing your value there

4.3. Rewrite the description so that it brings the cream of the article right away

4.4. Practice a lot

5. How search algorithms affect the work of the curators?

5.1. It depends on the tool that you use

5.2. Widgets that you use to embed RSS feed / tweets are not indexed by search engines, so search engines won't interfere with that

5.3. Use RSS feed that output to HTML instead, so that info are indexed and Google and search engines read it properly

6. Who are the curators you admire?

6.1. Robert Scoble

6.2. José Furtado

7. Curation should be something that everybody should do in a very easy way

7.1. It's something we all need

8. The visibility issue

8.1. How do you become visible all over the place?

8.1.1. You need to follow the Sharewood formula!

8.1.2. Narrow your focus to attract specific tribes that are like yours

8.1.3. Be found for a specific PIN your value solves

9. How to strategize curation in a way that is not overwhelming?

9.1. Focus your attention and learn how to not waste time

9.2. Train other people in your sub-niches and leverage them to scale yourself

10. Curation is two-folded

10.1. real-time news curation

10.2. historic archive of resources

11. The basic tools for curation

11.1. The first basic tools to use are Google reader and Feedburner

11.2. RSS feed are a needed technology to become a good curator

11.3. The Newsmaster Toolkit

12. Professional and personal do not necessarily need to diverge

12.1. Go out there and help people being just you. That should be your main concern

13. How closely are the real-time web and content curation?

13.1. They are coexistent

13.2. Curation helps you filter properly the real-time web

14. What is the formula you use to select a guy instead of another?

14.1. How much self-promotion the guy does

14.2. How the guy categorizes a piece of information by choosing an appropriate title

14.3. How much the guy provides her own insight into what she curates

14.4. How the guy illustrates the curated information

15. Create specific time slots for your curators to do their job

15.1. 30'-45' mins is a good time to select and produce a good newsradar

16. How to overcome the expert syndrome?

16.1. Engage students in an activity that helps them learn by making mistakes

16.2. Contribute to create knowledge and do not infuse it top-down

16.3. Do not act like you are the expert

17. How to introduce people to new learning technologies?

17.1. Tell stories that make people understand

17.2. Make successful examples that simplify the concept you're teaching

18. How much of our effort should be focused on smartphone content vs the conventional web?

18.1. Always more and more

18.2. Become familiar with responsive web design

18.2.1. Design content that reads perfectly across all kinds of devices

19. How does your brand relate to your reputation?

19.1. The brand is dead

19.2. Do not keep your personal you and professional you separate

19.3. Let your inner you shine through what you do

20. If you want to empower people, you need them to speak with their voice

21. New node

22. New node