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More Mind Reach - Q&A with Robin Good by Mind Map: More Mind Reach - 
Q&A with Robin Good
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More Mind Reach - Q&A with Robin Good

More Mind Reach - The Presentation

How can we build the "tribe" online?

1. Choose a specific direction, need

2. Create unique value

Once you have sufficient value objects you can become a magnet for others

People will come to you naturally pursuing the value you created

Attract people that have affinity with you and with what you preach

Go out and reach out for other people in blogs, forums, community as long as you give real value

Curation: is there any difference between pro and amateurs?

The pro curator has different concerns than the aggressive marketer

Quality IS NOT Quantity

The pro wants to be very transparent and give the right attribution

The pro needs to be a great filter but also a great producer of content

Curation is a making-sense operation that serves to be useful to people by aggregating different infos and providing different frames of mind

How to make curation not only helpful but also compelling?

Customize the title, the description, the tags

Add a comment, edit the description by providing your value there

Rewrite the description so that it brings the cream of the article right away

Practice a lot

How search algorithms affect the work of the curators?

It depends on the tool that you use

Widgets that you use to embed RSS feed / tweets are not indexed by search engines, so search engines won't interfere with that

Use RSS feed that output to HTML instead, so that info are indexed and Google and search engines read it properly

Who are the curators you admire?

Robert Scoble

José Furtado

Curation should be something that everybody should do in a very easy way

It's something we all need

The visibility issue

How do you become visible all over the place?

You need to follow the Sharewood formula!

Narrow your focus to attract specific tribes that are like yours

Be found for a specific PIN your value solves

How to strategize curation in a way that is not overwhelming?

Focus your attention and learn how to not waste time

Train other people in your sub-niches and leverage them to scale yourself

Curation is two-folded

real-time news curation

historic archive of resources

The basic tools for curation

The first basic tools to use are Google reader and Feedburner

RSS feed are a needed technology to become a good curator

The Newsmaster Toolkit

Professional and personal do not necessarily need to diverge

Go out there and help people being just you. That should be your main concern

How closely are the real-time web and content curation?

They are coexistent

Curation helps you filter properly the real-time web

What is the formula you use to select a guy instead of another?

How much self-promotion the guy does

How the guy categorizes a piece of information by choosing an appropriate title

How much the guy provides her own insight into what she curates

How the guy illustrates the curated information

Create specific time slots for your curators to do their job

30'-45' mins is a good time to select and produce a good newsradar

How to overcome the expert syndrome?

Engage students in an activity that helps them learn by making mistakes

Contribute to create knowledge and do not infuse it top-down

Do not act like you are the expert

How to introduce people to new learning technologies?

Tell stories that make people understand

Make successful examples that simplify the concept you're teaching

How much of our effort should be focused on smartphone content vs the conventional web?

Always more and more

Become familiar with responsive web design

Design content that reads perfectly across all kinds of devices

How does your brand relate to your reputation?

The brand is dead

Do not keep your personal you and professional you separate

Let your inner you shine through what you do

If you want to empower people, you need them to speak with their voice

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