More Mind Reach - eXtension.org Q&A with Robin Good

1. More Mind Reach - The Presentation

2. How can we build the "tribe" online?

2.1. 1. Choose a specific direction, need

2.2. 2. Create unique value

2.3. Once you have sufficient value objects you can become a magnet for others

2.4. People will come to you naturally pursuing the value you created

2.5. Attract people that have affinity with you and with what you preach

2.6. Go out and reach out for other people in blogs, forums, community as long as you give real value

3. Curation: is there any difference between pro and amateurs?

3.1. The pro curator has different concerns than the aggressive marketer

3.2. Quality IS NOT Quantity

3.3. The pro wants to be very transparent and give the right attribution

3.4. The pro needs to be a great filter but also a great producer of content

3.5. Curation is a making-sense operation that serves to be useful to people by aggregating different infos and providing different frames of mind

4. Who are the curators you admire?

4.1. Robert Scoble

4.2. José Furtado

5. The visibility issue

5.1. How do you become visible all over the place?

5.1.1. You need to follow the Sharewood formula!

5.1.2. Narrow your focus to attract specific tribes that are like yours

5.1.3. Be found for a specific PIN your value solves

6. Curation is two-folded

6.1. real-time news curation

6.2. historic archive of resources

7. Professional and personal do not necessarily need to diverge

7.1. Go out there and help people being just you. That should be your main concern

8. How to overcome the expert syndrome?

8.1. Engage students in an activity that helps them learn by making mistakes

8.2. Contribute to create knowledge and do not infuse it top-down

8.3. Do not act like you are the expert

9. How to introduce people to new learning technologies?

9.1. Tell stories that make people understand

9.2. Make successful examples that simplify the concept you're teaching

10. How much of our effort should be focused on smartphone content vs the conventional web?

10.1. Always more and more

10.2. Become familiar with responsive web design

10.2.1. Design content that reads perfectly across all kinds of devices

11. How does your brand relate to your reputation?

11.1. The brand is dead

11.2. Do not keep your personal you and professional you separate

11.3. Let your inner you shine through what you do

12. If you want to empower people, you need them to speak with their voice

13. How to make curation not only helpful but also compelling?

13.1. Customize the title, the description, the tags

13.2. Add a comment, edit the description by providing your value there

13.3. Rewrite the description so that it brings the cream of the article right away

13.4. Practice a lot

14. How search algorithms affect the work of the curators?

14.1. It depends on the tool that you use

14.2. Widgets that you use to embed RSS feed / tweets are not indexed by search engines, so search engines won't interfere with that

14.3. Use RSS feed that output to HTML instead, so that info are indexed and Google and search engines read it properly

15. Curation should be something that everybody should do in a very easy way

15.1. It's something we all need

16. How to strategize curation in a way that is not overwhelming?

16.1. Focus your attention and learn how to not waste time

16.2. Train other people in your sub-niches and leverage them to scale yourself

17. The basic tools for curation

17.1. The first basic tools to use are Google reader and Feedburner

17.2. RSS feed are a needed technology to become a good curator

17.3. The Newsmaster Toolkit

18. How closely are the real-time web and content curation?

18.1. They are coexistent

18.2. Curation helps you filter properly the real-time web

19. What is the formula you use to select a guy instead of another?

19.1. How much self-promotion the guy does

19.2. How the guy categorizes a piece of information by choosing an appropriate title

19.3. How much the guy provides her own insight into what she curates

19.4. How the guy illustrates the curated information

20. Create specific time slots for your curators to do their job

20.1. 30'-45' mins is a good time to select and produce a good newsradar

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