More Mind Reach - eXtension.org
Q&A with Robin Good
by
Robin Good
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How can we build
the "tribe" online?
1. Choose a specific direction, need
2. Create unique value
Once you have sufficient value objects
you can become a magnet for others
People will come to you naturally
pursuing the value you created
Attract people that have affinity with you
and with what you preach
Go out and reach out for other people
in blogs, forums, community as long
as you give real value
Curation: is there any difference
between pro and amateurs?
The pro curator has different concerns
than the aggressive marketer
Quality IS NOT Quantity
The pro wants to be very transparent
and give the right attribution
The pro needs to be a great filter
but also a great producer of content
Curation is a making-sense operation that
serves to be useful to people by aggregating
different infos and providing different frames
of mind
How to make curation not only
helpful but also compelling?
Customize the title, the description, the tags
Add a comment, edit the description by
providing your value there
Rewrite the description so that it brings
the cream of the article right away
Practice a lot
How search algorithms affect
the work of the curators?
It depends on the tool that you use
Widgets that you use to embed RSS feed /
tweets are not indexed by search engines,
so search engines won't interfere with that
Use RSS feed that output to HTML instead,
so that info are indexed and Google and
search engines read it properly
Who are the curators you admire?
Robert Scoble
José Furtado
Curation should be something
that everybody should do in a
very easy way
It's something we all need
The visibility issue
How do you become visible
all over the place?
You need to follow the
Sharewood formula!
Narrow your focus to attract
specific tribes that are like yours
Be found for a specific
PIN your value solves
How to strategize curation in a
way that is not overwhelming?
Focus your attention and
learn how to not waste time
Train other people in your sub-niches
and leverage them to scale yourself
Curation is two-folded
real-time news curation
historic archive of resources
The basic tools for curation
The first basic tools to use are Google
reader and Feedburner
RSS feed are a needed technology to
become a good curator
Professional and personal do not
necessarily need to diverge
Go out there and help people being just
you. That should be your main concern
How closely are the real-time web
and content curation?
They are coexistent
Curation helps you filter properly
the real-time web
What is the formula you use to
select a guy instead of another?
How much self-promotion the guy does
How the guy categorizes a piece of
information by choosing an appropriate title
How much the guy provides her own
insight into what she curates
How the guy illustrates the curated
information
Create specific time slots for
your curators to do their job
30'-45' mins is a good time to select
and produce a good newsradar
How to overcome the
expert syndrome?
Engage students in an activity that helps
them learn by making mistakes
Contribute to create knowledge and do
not infuse it top-down
Do not act like you are the expert
How to introduce people to
new learning technologies?
Tell stories that make
people understand
Make successful examples
that simplify the concept
you're teaching
How much of our effort should be focused on
smartphone content vs the conventional web?
Always more and more
Become familiar with
responsive web design
Design content that reads perfectly
across all kinds of devices
How does your brand relate
to your reputation?
The brand is dead
Do not keep your personal you
and professional you separate
Let your inner you shine
through what you do
If you want to empower people, you
need them to speak with their voice
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