More Mind Reach - eXtension.org Q&A with Robin Good
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Robin Good
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How can we build the "tribe" online?
1. Choose a specific direction, need
2. Create unique value
Once you have sufficient value objects you can become a magnet for others
People will come to you naturally pursuing the value you created
Attract people that have affinity with you and with what you preach
Go out and reach out for other people in blogs, forums, community as long as you give real value
Curation: is there any difference between pro and amateurs?
The pro curator has different concerns than the aggressive marketer
Quality IS NOT Quantity
The pro wants to be very transparent and give the right attribution
The pro needs to be a great filter but also a great producer of content
Curation is a making-sense operation that serves to be useful to people by aggregating different infos and providing different frames of mind
How to make curation not only helpful but also compelling?
Customize the title, the description, the tags
Add a comment, edit the description by providing your value there
Rewrite the description so that it brings the cream of the article right away
Practice a lot
How search algorithms affect the work of the curators?
It depends on the tool that you use
Widgets that you use to embed RSS feed / tweets are not indexed by search engines, so search engines won't interfere with that
Use RSS feed that output to HTML instead, so that info are indexed and Google and search engines read it properly
Who are the curators you admire?
Robert Scoble
José Furtado
Curation should be something that everybody should do in a very easy way
It's something we all need
The visibility issue
How do you become visible all over the place?
How to strategize curation in a way that is not overwhelming?
Focus your attention and learn how to not waste time
Train other people in your sub-niches and leverage them to scale yourself
Curation is two-folded
real-time news curation
historic archive of resources
The basic tools for curation
The first basic tools to use are Google reader and Feedburner
RSS feed are a needed technology to become a good curator
Professional and personal do not necessarily need to diverge
Go out there and help people being just you. That should be your main concern
How closely are the real-time web and content curation?
They are coexistent
Curation helps you filter properly the real-time web
What is the formula you use to select a guy instead of another?
How much self-promotion the guy does
How the guy categorizes a piece of information by choosing an appropriate title
How much the guy provides her own insight into what she curates
How the guy illustrates the curated information
Create specific time slots for your curators to do their job
30'-45' mins is a good time to select and produce a good newsradar
How to overcome the expert syndrome?
Engage students in an activity that helps them learn by making mistakes
Contribute to create knowledge and do not infuse it top-down
Do not act like you are the expert
How to introduce people to new learning technologies?
Tell stories that make people understand
Make successful examples that simplify the concept you're teaching
How much of our effort should be focused on smartphone content vs the conventional web?
Always more and more
Become familiar with responsive web design
How does your brand relate to your reputation?
The brand is dead
Do not keep your personal you and professional you separate
Let your inner you shine through what you do
If you want to empower people, you need them to speak with their voice
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