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Rocket clouds
Target audience by Mind Map: Target audience

1. Age

1.1. 18 years and older

1.1.1. Mature audiences who will understand the impact it as

2. Goals

2.1. Make the audience aware of damage plastic has on the environment

2.2. Motivate them to help improve on their usage/recycling on plastic

2.3. Get the audience to spread the message to other people

2.4. Motivate them to help improve on their usage/recycling on plastic

3. Challenges

3.1. getting the audience interested

4. Education

4.1. Will it be understood by some people

4.1.1. making it understandable to everyone

4.2. Giving basic details of issue

5. Where would the information be presented

5.1. Online: almost everyone uses there phone, easy access

5.2. Social media

5.3. email

5.4. Online newspaper

5.5. blogs

5.6. blogs

5.7. email

6. Sources

6.1. Scientific sources making it believable for the audience

6.2. use celebrity endorsement of issue

7. Social

7.1. attitudes towards the issue

7.1.1. Will they avoid the issue?

7.1.2. Willing to learn more about it

8. Gender

8.1. Everyone of all genders

9. Occupation

9.1. Environmentalist

9.1.1. are able to spread the word and help inform other peple

9.2. Teachers

9.2.1. Can teach younger children about the issue