1. Related sites
1.1. Sister sites (related companies)
1.2. Affiliates
1.2.1. Are affiliate links passing juice?
2. Existing relationships
2.1. Networking groups
2.2. Overseas "competitors"
2.3. Associations
2.4. Informal networks
2.5. Suppliers clients etc
2.5.1. Resellers
2.5.2. Linked testimonials
2.5.3. Content aggregors
2.6. Complementary services
2.7. Maximize existing
2.7.1. "Link to" guidelines/badges
2.7.2. Search for non-linked refs
2.7.3. Analyse existing links
2.7.3.1. Maximize value & link text
2.7.3.2. Check for no follows etc
3. Donations / Sponsorship / Events
3.1. Sponsorships
3.2. Donations
3.3. Events
4. Offline
4.1. Offline PR
4.2. Advertising
4.2.1. Print advertising
4.2.2. Display advertising
5. Paid Links
5.1. Advertorial bundles
5.2. Website purchases
5.2.1. Domain purchases
5.2.2. Identify non-aligned websites
5.3. Direct link advertising (paid links) **CARE**
5.4. Buy content (301 re-directs)
6. Linkable content
6.1. Articles
6.1.1. Best of...
6.1.2. Top 10...
6.1.3. Controversial
6.1.4. Newsworthy
6.2. Your own blog
6.2.1. Blog link-able content
6.3. Surveys
6.4. Help people
6.4.1. Tutorials (inc. Video)
6.4.2. Downloads
6.4.2.1. Whitepapers
6.4.3. Tools
6.5. Interviews
6.6. Content partnerships
6.7. Awards
6.7.1. Awards link back to you as authority
6.8. Contests
6.9. E-newsletter repositories
7. Link friendly
7.1. Bookmarking- easy links
7.2. Friendly URLs
7.3. Link to us sections
8. Blog Participation
8.1. Participate in other blogs
8.1.1. Guest posts
8.1.2. Blog reviews (paid)
8.1.3. Paid blog community
8.1.4. Blog comments
8.2. Submit your Blog
8.2.1. Blog feeds
8.2.1.1. Blog directorires
9. Authority links
9.1. Govt
9.1.1. Library resources
9.1.2. Local govt. business links
9.2. Education
9.2.1. Teaching
9.2.2. Speaking engagements
9.3. Hubs/Information sites
9.3.1. Research hubs, authorities, content sites
9.3.2. Link out
9.3.2.1. Link to experts
9.3.2.2. Link to topic hubs
9.3.2.3. Careful link exchange
9.4. Information links (no follow)
9.4.1. Wikipedia
9.4.2. Google Groups
9.4.3. Yahoo Answers
10. Directories
10.1. Do link QUALITY research
10.2. Quality Generic (DMOZ/Yahoo)
10.3. Industry specific
10.4. Regional directories
10.5. Design directories
10.6. Resources pages
11. Articles submission
11.1. Include BIOs
11.2. Article bank sites
11.3. Print publications with websites
11.4. Industry authority sites
12. New PR
12.1. Online PR releases
12.1.1. News aggregators
12.1.2. PRWeb.com, PRNewsWire.com
12.2. Blogger "scoops"
12.3. Get PR person who "knows" SEO
12.4. RSS Feeds - syndicate and publish content
13. Social media
13.1. Promote content
13.2. Flickr links
13.3. Video content
13.3.1. YouTube links
13.3.2. Other video
13.4. Twitter
13.5. Tag social bookmarks
13.5.1. Adding "Bookmark this" buttons
13.5.2. StumbleUpon
13.5.3. del.cio.us
13.5.4. Digg
13.6. Professional networks
13.6.1. Linked In
13.7. Facebook
13.7.1. Add Like and Share buttons