MEDIA AND INFORMATION LITERACY

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MEDIA AND INFORMATION LITERACY by Mind Map: MEDIA AND INFORMATION LITERACY

1. What is MEDIA-it refers to a various means of communication such as broadcasting,publishing,and also the internet.

1.1. The Shannon-Weaver Model of Communication

1.1.1. The oldest and simplest type of communication model at all kinds.It is where the sender is YOU and that means you are the source,the message is relayed as the information,the channel is where you use a megaphone or a microphone-speaker to deliver the message and the last one is the receiver the ones who receive the message

1.2. The feedback mechanism

1.2.1. In developing the Shannon-Weaver model theorist like David Berlo added receiver's reaction that sent backs to the sender.

1.3. Media as an Information Industry

1.3.1. These includes the film industry,broadcast industry,the publishing industry and the photography industry

1.4. Media as a Culture of Entertainment

1.4.1. Media isn't just use for accessing informations it is also uses for entertainment valueMedia as a Culture of Entertainment-media isn't just use for accessing informations it is also uses for entertainment value

2. Kinds of Media

2.1. Traditional media

2.1.1. -invented prior to the invention of internet this includes all written and print media like comics,magazines,newspapers and books

2.2. Social Media

2.2.1. - special sub-category developed in leaps and bounds,a viable sub-category itself

2.3. New Media

2.3.1. -a newer way of creating,processing,and trasmitting that is similar to traditional media(any kind information and communication technology products)

2.4. Mobile communications technology

2.4.1. -cellular phones that is made to make calls using satellite technology connectivity

2.5. Related and emerging technologies

2.5.1. -culture evolves accessing in any entertainment

3. MEDIA THEN AND NOW

3.1. Brief history of media

3.1.1. PRE-INDUSTRIAL AGE

3.1.1.1. archeologist found an evidence that early human being were able to communicate through writting symbols or drawing crude pictures

3.1.2. INDUSTRIAL AGE

3.1.2.1. technological inventions developed with various electricity-related experimentation.

3.1.3. ELECTRONIC AGE

3.1.3.1. cable and satellite technologies.

3.1.4. DIGITAL AGE

3.1.4.1. shift from analogue and mechanical technology to digital.

4. UNDERSTANDING MEDIA:AESTHETIC OF THE IMAGE,TEXT,AND AUDIO

4.1. Newspaper and Journalism

4.1.1. a regularly scheduled publication containg news,information ad advertising using a low-grade paper

4.2. Framing and Reading

4.2.1. -to construct or compose a plan to follow a structure in mind

4.3. Books,Comics,Magazines,and the Publishing Industry

4.3.1. it has various format or a structures of relaying an information

4.4. Framing and listening

4.4.1. -importance of how the actor would voice out their dialouges to evoke the certain emotion on us as a listener

4.5. Photography and Timeless Image Concepts

4.5.1. referring to celluloid film known before as negative

4.6. Radio and evoking Imagination

4.6.1. most popular form of mass media all over the world since the broadcast could reach a wide array of areas and also due to the existency of frequency transmitter