How to Create Case Studies
by Colin Horner
1. Write a terrific client success story
2. Ivan Misner Guest Blog
3. Retention Point
3.1. BNI U
4. Your Customer: 3 Decisions
4.1. 1. Should I try?
4.2. 2. I bought, is this really worth it
4.3. 3. I’ve been a customer for a while, still worthy?
5. My formula: Record an Interview
5.1. How did you start?
5.2. How did you discover the the Breakthrough?
5.3. How did you implement?
5.4. How has this changed you?
5.5. What advice would you give to others?
