COMMUNICATION USING ELECTRONIC MEDIA CHANNEL

1. DISPLAY ADVERTISING

1.1. advertising on website

1.2. contains item such as text, image, video, audio and flash.

2. SOCIAL MEDIA MARKETING

2.1. process of gaining attention of customer through social media sites

2.1.1. facebook

2.1.2. twitter

2.2. viral / WOM

2.2.1. buzz marketing

2.2.2. viral marketing

2.2.3. brand blogging

2.2.4. influencers

3. SEARCH ENGINE MARKETING (SEM)

3.1. The major search engine

3.1.1. youtube

3.1.2. google

4. ONLINE PUBLIC RELATION (E-PR)

4.1. closely associated with improving results from many of the electronic marketing

5. OPT IN EMAIL

5.1. sent email to many people at the same time