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Business Plan by Mind Map: Business Plan
5.0 stars - 3 reviews range from 0 to 5

Business Plan

Market Analysis

Situational Analysis / Drivers

What is driving us to do this?, No existe una manera sistemica de desarrollar(criar) a nuestros ninos y jovenes.

SWOT Analysis, Strengths, Experiencia trabajando con jóvenes, Capacidad Organizaconal, Weaknesses, Credibilidad con otras OSFL, Falta de Talento interno, Opportunities, Mucha demanda poca oferta BOS, Portavocía, Threats, Financiamiento, Desconocimiento del Concepto de Desarrollo de la Juventud

Customer Findings - What have we learned from customers?, A quien le preguntamos?

Competitive Analysis

Do we have competitors and threats in these target markets with the proposed offerings?

What are our competitors doing and how are they positioning?

How do we position against each competitor?

Target Customer(s)

Buyer Profile, Fundaciones, Donantes y Corporaciones, Angel Ramos, Walmart, Which customers or sets of customers do we sell to?, NGO, Academia e Investigadores, UPR, SUAGM, USC, New node, Inter, Universidad Carlos Albizu, Padres, Gobierno, Profesionales del Desarrollo, Inversionistas y donantes, Medios de Comunicacion, Organizaciones Internacionales

Influencer Profile

User Profile, Organizaciones trabajando con jovenes, Ofrece datos estadísticos para mejorar el diseño de programas y la búsqueda de fondos  Métodos para multiplicar su impacto  Capacitación y Desarrollo

What do customers want and need?

What business problems do each of these customers have?

Aliados, Instituto Internacional del Nino OEA- entidad dedicada al desarrollo y a la niñez, información, enlace al exterior, capacitación

Customer Segmentation

What are the target market segments that we want to go after?

What are the distinct problems for each segment of the market?

Total Available Market

New Prospects, How much of each target segment have we penetrated?, How much opportunity is available in each target segment?

Existing Customers, Can we up-sell existing customers?

Other Considerations

M&A?

Risk Analysis & Mitigation

Measure and Improve

Numbers, budget, waterfall, break-even (cost>leads>trials>deals)

Sales Programs

Accelerated Learning Strategy, Controls, Metrics

Include feedback loops

Include financial metrics (definition of success)

Pipeline reports, etc…

Go-To-Market Strategy

Positioning & Messaging

What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)

How do we communicate internally?

How do we communicate externally?

Promotion Strategy

Marketing Programs (Installed base versus new prospects)

Advertising (Publications, etc.)

Analyst Relations (Target Analysts)

Public Relations

Events (Trade shows, SEO/SEA, Seminars)

Webinars

Demand Generation & Lead Qualification

How do we generate and qualify new leads for the target offer?

La Red

Key Questions to Ask

Sales Collateral

Presentations

Data Sheets

White Papers

ROI Tools

Other Sales Tools (web site, etc.)

Sales Execution Plan

Sales Strategy

Direct Sales Strategy

Inside Sales Strategy

Channel Sales Strategy

Partner Strategy

Channel Strategy, What 3rd party channels should we consider for reselling this service?

Technology Partnerships, What technology vendors (if any) do we need to work with to execute on this plan?

Solutions Partners

Financial Analysis

Revenue Forecasts

Revenue and P&L Forecast (5 Years)

Revenue should be split out quarterly

Cost Analysis

Should include a description of the costs in entering this business and profitability analysis

Profitability Analysis

P&L for the offer to include gross margin, net income and break even analysis.

Plan

Offer Definition

Service Offer, What are we selling?, Unificar y alinear a todos los que impactan el desarrollo de la juventud en un sistema(modelo), Investigación y divulgación de datos, esfuerzos y oportunidades de aportar al desarrollo de la juventud., capacitacion de individuos y organizaciones, Politica publica , ambiente favorables, condiciones favorables, derechos de ninez, vigilancia de poltica actual e impulsar futura, Product Definition, Portal, Open Source, Aliados, Contenido, • Tendencias PR-Manuel Lovato • Instituto de Estadisiticas de PR-Mario • Consulta Juvenil-Margarita Moscoso • Clinica de Derecho de Propiedad Intelectual, Técnico, Financiamiento, Usuarios, Conferencia, Para quien?, Logística, Fecha, 2º noviembre- Día Universal del Nino/a Prioridad (revisión de prioridades), Temáticas, Presentadores, Formato, Consultorio, Pricing, Packaging, Positioning

Value Proposition, What is the Value Proposition to the Customer?, Un ente que investiga, educa, identifica y crea espacios para que las personas que trabajan con la juventud lo hagan de manera sistemática., What pain are we solving?, Multiples esfuerzos individuales sin metas medibles en común. Aumento del ROI, Toma de desiciones sin fundamento cientifico, Falta de capacitación sobre jovenes de manera integral, Inversion de recursos a programas y servicios no probados., Falta de un espacio para discutir la estrategia con nins y jóvenes, Falta de Estadisticas

Introduction

Purpose

This document describes our Go To Market Plan for <Product Name>.

Stakeholders

As originally detailed by R. Edward Freeman (1984), stakeholder theory identifies and models the groups which are stakeholders of a corporation, and both describes and recommends methods by which...

Project Team

A project team is a team whose members usually belong to different groups, functions and are assigned to activities for the same project. A team can be divided into sub-teams according to need. Usually...

Related Documents

The following document(s) contain additional information that may aid in understanding some of the concepts, history, and background of .  

Author(s)

Sign-Off List

The following list contains folks that need to sign-off on this Go To Market Plan

Training

Channels

International

Public Sector

Sales

Marketing Communications

Product Management

Executive Summary

An executive summary is a report, proposal, or portfolio, etc in miniature (usually one page or shorter). That is, the executive summary contains enough information for the readers to become acquainted with the full document without reading it. Usually, it contains a statement of the problem, some background information, a description of any alternatives, and the major conclusions. Someone reading an executive summary should get a good idea of main points of the document without becoming bogged down with details.

Misión

Visión

Transformar los sistemas que afectan a los niños, niñas y jóvenes, unificando sectores para adoptar un modelo de desarrollo de la juventud para Puerto Rico.

Service Offer Definition

Revenue Forecast and Financial Analysis

Sales Execution Plan

Go-To-Market Strategy