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Business Plan by Mind Map: Business Plan
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Business Plan

Market Analysis

Situational Analysis / Drivers

Competitive Analysis

Target Customer(s)

Customer Segmentation

Total Available Market

Other Considerations


Risk Analysis & Mitigation

Measure and Improve

Numbers, budget, waterfall, break-even (cost>leads>trials>deals)

Sales Programs

Accelerated Learning Strategy, Controls, Metrics

Include feedback loops

Include financial metrics (definition of success)

Pipeline reports, etc…

Go-To-Market Strategy

Positioning & Messaging

Promotion Strategy

Demand Generation & Lead Qualification

Sales Execution Plan

Sales Strategy

Partner Strategy

Financial Analysis

Revenue Forecasts

Cost Analysis

Profitability Analysis


Offer Definition




As originally detailed by R. Edward Freeman (1984), stakeholder theory identifies and models the groups which are stakeholders of a corporation, and both describes and recommends methods by which...

Project Team

A project team is a team whose members usually belong to different groups, functions and are assigned to activities for the same project. A team can be divided into sub-teams according to need. Usually...

Related Documents

The following document(s) contain additional information that may aid in understanding some of the concepts, history, and background of .  


Sign-Off List

The following list contains folks that need to sign-off on this Go To Market Plan

Executive Summary

An executive summary is a report, proposal, or portfolio, etc in miniature (usually one page or shorter). That is, the executive summary contains enough information for the readers to become acquainted with the full document without reading it. Usually, it contains a statement of the problem, some background information, a description of any alternatives, and the major conclusions. Someone reading an executive summary should get a good idea of main points of the document without becoming bogged down with details.



Service Offer Definition

Revenue Forecast and Financial Analysis

Sales Execution Plan

Go-To-Market Strategy