Business Plan

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Business Plan by Mind Map: Business Plan

1. Market Analysis

1.1. Situational Analysis / Drivers

1.1.1. What is driving us to do this?

1.1.1.1. No existe una manera sistemica de desarrollar(criar) a nuestros ninos y jovenes.

1.1.2. SWOT Analysis

1.1.2.1. Strengths

1.1.2.1.1. Experiencia trabajando con jóvenes

1.1.2.1.2. Capacidad Organizaconal

1.1.2.2. Weaknesses

1.1.2.2.1. Credibilidad con otras OSFL

1.1.2.2.2. Falta de Talento interno

1.1.2.3. Opportunities

1.1.2.3.1. Mucha demanda poca oferta BOS

1.1.2.3.2. Portavocía

1.1.2.4. Threats

1.1.2.4.1. Financiamiento

1.1.2.4.2. Desconocimiento del Concepto de Desarrollo de la Juventud

1.1.3. Customer Findings - What have we learned from customers?

1.1.3.1. A quien le preguntamos?

1.2. Competitive Analysis

1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?

1.2.2. What are our competitors doing and how are they positioning?

1.2.3. How do we position against each competitor?

1.3. Target Customer(s)

1.3.1. Buyer Profile

1.3.1.1. Fundaciones, Donantes y Corporaciones

1.3.1.1.1. Angel Ramos

1.3.1.1.2. Walmart

1.3.1.2. Which customers or sets of customers do we sell to?

1.3.1.2.1. NGO

1.3.1.2.2. Academia e Investigadores

1.3.1.2.3. Padres

1.3.1.2.4. Gobierno

1.3.1.2.5. Profesionales del Desarrollo

1.3.1.2.6. Inversionistas y donantes

1.3.1.2.7. Medios de Comunicacion

1.3.1.2.8. Organizaciones Internacionales

1.3.2. Influencer Profile

1.3.3. User Profile

1.3.3.1. Organizaciones trabajando con jovenes

1.3.3.1.1. Ofrece datos estadísticos para mejorar el diseño de programas y la búsqueda de fondos  Métodos para multiplicar su impacto  Capacitación y Desarrollo

1.3.4. What do customers want and need?

1.3.5. What business problems do each of these customers have?

1.3.6. Aliados

1.3.6.1. Instituto Internacional del Nino OEA- entidad dedicada al desarrollo y a la niñez, información, enlace al exterior, capacitación

1.4. Customer Segmentation

1.4.1. What are the target market segments that we want to go after?

1.4.2. What are the distinct problems for each segment of the market?

1.5. Total Available Market

1.5.1. New Prospects

1.5.1.1. How much of each target segment have we penetrated?

1.5.1.2. How much opportunity is available in each target segment?

1.5.2. Existing Customers

1.5.2.1. Can we up-sell existing customers?

2. Other Considerations

2.1. M&A?

2.2. Risk Analysis & Mitigation

3. Measure and Improve

3.1. Numbers, budget, waterfall, break-even (cost>leads>trials>deals)

3.2. Sales Programs

3.3. Accelerated Learning Strategy, Controls, Metrics

3.4. Include feedback loops

3.5. Include financial metrics (definition of success)

3.6. Pipeline reports, etc…

4. Go-To-Market Strategy

4.1. Positioning & Messaging

4.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)

4.1.2. How do we communicate internally?

4.1.3. How do we communicate externally?

4.2. Promotion Strategy

4.2.1. Marketing Programs (Installed base versus new prospects)

4.2.2. Advertising (Publications, etc.)

4.2.3. Analyst Relations (Target Analysts)

4.2.4. Public Relations

4.2.5. Events (Trade shows, SEO/SEA, Seminars)

4.2.6. Webinars

4.3. Demand Generation & Lead Qualification

4.3.1. How do we generate and qualify new leads for the target offer?

4.3.2. La Red

4.3.3. Key Questions to Ask

4.3.4. Sales Collateral

4.3.5. Presentations

4.3.6. Data Sheets

4.3.7. White Papers

4.3.8. ROI Tools

4.3.9. Other Sales Tools (web site, etc.)

5. Sales Execution Plan

5.1. Sales Strategy

5.1.1. Direct Sales Strategy

5.1.2. Inside Sales Strategy

5.1.3. Channel Sales Strategy

5.2. Partner Strategy

5.2.1. Channel Strategy

5.2.1.1. What 3rd party channels should we consider for reselling this service?

5.2.2. Technology Partnerships

5.2.2.1. What technology vendors (if any) do we need to work with to execute on this plan?

5.2.3. Solutions Partners

6. Financial Analysis

6.1. Revenue Forecasts

6.1.1. Revenue and P&L Forecast (5 Years)

6.1.2. Revenue should be split out quarterly

6.2. Cost Analysis

6.2.1. Should include a description of the costs in entering this business and profitability analysis

6.3. Profitability Analysis

6.3.1. P&L for the offer to include gross margin, net income and break even analysis.

7. Plan

7.1. Offer Definition

7.1.1. Service Offer

7.1.1.1. What are we selling?

7.1.1.1.1. Unificar y alinear a todos los que impactan el desarrollo de la juventud en un sistema(modelo)

7.1.1.1.2. Investigación y divulgación de datos, esfuerzos y oportunidades de aportar al desarrollo de la juventud.

7.1.1.1.3. capacitacion de individuos y organizaciones

7.1.1.1.4. Politica publica , ambiente favorables, condiciones favorables, derechos de ninez, vigilancia de poltica actual e impulsar futura

7.1.1.2. Product Definition

7.1.1.2.1. Portal

7.1.1.2.2. Conferencia

7.1.1.2.3. Consultorio

7.1.1.3. Pricing

7.1.1.4. Packaging

7.1.1.5. Positioning

7.1.2. Value Proposition

7.1.2.1. What is the Value Proposition to the Customer?

7.1.2.1.1. Un ente que investiga, educa, identifica y crea espacios para que las personas que trabajan con la juventud lo hagan de manera sistemática.

7.1.2.2. What pain are we solving?

7.1.2.2.1. Multiples esfuerzos individuales sin metas medibles en común. Aumento del ROI

7.1.2.2.2. Toma de desiciones sin fundamento cientifico

7.1.2.2.3. Falta de capacitación sobre jovenes de manera integral

7.1.2.2.4. Inversion de recursos a programas y servicios no probados.

7.1.2.2.5. Falta de un espacio para discutir la estrategia con nins y jóvenes

7.1.2.2.6. Falta de Estadisticas

8. Introduction

8.1. Purpose

8.1.1. This document describes our Go To Market Plan for <Product Name>.

8.2. Stakeholders

8.3. Project Team

8.4. Related Documents

8.5. Author(s)

8.6. Sign-Off List

8.6.1. Training

8.6.2. Channels

8.6.3. International

8.6.4. Public Sector

8.6.5. Sales

8.6.6. Marketing Communications

8.6.7. Product Management

9. Executive Summary

9.1. Misión

9.2. Visión

9.2.1. Transformar los sistemas que afectan a los niños, niñas y jóvenes, unificando sectores para adoptar un modelo de desarrollo de la juventud para Puerto Rico.

9.3. Service Offer Definition

9.4. Revenue Forecast and Financial Analysis

9.5. Sales Execution Plan

9.6. Go-To-Market Strategy