1. why are doctors being stigmatized/discriminated/threatened/ostracized
1.1. people having fear that they will get the corona
1.1.1. https://www.bloomberg.com/news/articles/2020-04-13/doctors-come-under-attack-in-india-as-coronavirus-stigma-grows
1.1.2. because of their exposure to patients infected with Covid-1
1.1.2.1. India coronavirus doctors 'spat at and attacked'
1.1.3. who are these people?
1.1.3.1. small shop keeps/ Rashan walas
1.1.3.1.1. what they did
1.1.3.1.2. Female Doctors Assaulted, Harassed in Delhi & Surat | COVID-19 India
1.1.3.2. cops
1.1.3.2.1. what they did
1.1.3.2.2. location
1.1.3.3. neighbours
1.1.3.3.1. location
1.1.3.3.2. belief
1.1.3.3.3. what they did
1.1.3.4. their communities/societies
1.1.3.4.1. what they did
1.1.4. How Coronavirus affects your mental health and ways to cope
2. what can be done to stop this?
2.1. target audience
2.1.1. low income crowd
2.1.2. not much access to information
2.2. what is the cause?
2.2.1. misconception
2.2.2. lack of information
2.2.3. fear of getting infected
2.3. awareness campign
2.3.1. ‘Make in India’ concept to change people’s mindset: Nirmala
2.3.2. Educating them about the precautionay measures
2.3.2.1. tell how well they take care of themself to avoid virus
2.3.3. Campaign can help the doctors, by reducing or easing out some amount of stress if expresnally, outside of work, people do not discriminate, stigmatise and threaten them.
2.3.3.1. how will this help?
2.3.4. 16 Ways Coronavirus May Change the Way We Look at the World
2.3.5. Coronavirus: why changing human behaviour is the best defence in tackling the virus
2.3.6. To change people’s behavior, we need to frame coronavirus as a collective rather than an individual threat | MinnPost
2.3.7. https://www.nature.com/articles/s41562-020-0884-z
2.3.8. Study of knowledge, attitude, anxiety & perceived mental healthcare need in Indian population during COVID-19 pandemic
2.3.9. The Coronavirus Brings Political Perspective
2.3.10. https://www.ipsos.com/en/coronavirus-behaviour-change-what-does-it-mean-brands
2.4. case study
2.4.1. campaigns done in dharavi
2.4.2. on civil servants
2.4.3. regional campigns
2.4.4. Similar topics
2.4.4.1. Mankind Pharma shows support for doctors and medical staffs in latest campaign - Express Pharma
2.4.4.2. Pro-ease launches #roktihoonruktinahin; salutes female Corona Warriors
2.4.4.3. Behaviour Change Communication: Innovative Ways In Which People Are Changing Mindsets About Swachhta | Features
2.4.4.4. #Hereforyou campaign launches to showcase civil service Covid-19 response
2.4.4.5. You are being redirected...
2.4.4.6. Salute to medical and paramedical staff | Latest News & Updates at DNAIndia.com
2.5. what is already taking place?
2.5.1. protest march
2.5.1.1. Doctors Protest Nationwide Over Assault On Kolkata Junior Doctor
2.5.2. Laws
2.5.2.1. https://mm.tt/1432601812?t=TwTcgWLmcw
3. Campaign
3.1. Objective
3.1.1. raising awareness
3.1.2. Influence people who discreminate HCW's
3.1.3. increase public knowledge
3.1.4. work on changing the motive/behaviour/action around the issue
3.1.5. encourage people to take action
3.2. what should people to do with the knowledge given them
3.2.1. what actions do you want people to take?
3.2.2. Do you want them to contact their local officials?
3.3. Campaign Medium
3.3.1. social media
3.3.2. video campaign
3.3.2.1. Season 3 Man Like Mobeen GIF by BBC Three - Find & Share on GIPHY
3.3.2.2. concept 1
3.3.2.2.1. Scene 1
3.3.2.2.2. scene 2
3.3.2.2.3. Scene 3