1. facts
1.1. hanya 12% product owner mempersiapkan product launch dg sangat baik
1.1.1. 88% sibuk setelah hari peluncuran
1.2. marketing begins BEFORE the product is launched -SETH GODIN
1.3. pre launch berbeda dgn annoucment
2. 1. product marketable
2.1. 3 kunci laris
2.1.1. 1. dibutuhkan pasar
2.1.2. 2. bisa memecahkan masalah
2.1.3. 3. trend/ramai diperbincangkan
3. 2. Preparation
3.1. details
3.1.1. nama produk
3.1.2. slogan produk
3.1.3. domain website
3.1.4. hosting website
3.1.5. akun sosmed
3.1.6. database email
3.1.7. schedule launching
3.1.8. pricing strategy
3.2. Photo & Design
3.3. video
3.3.1. testimoni
3.3.2. cara daftar
3.3.3. cara pakai aplikasi
3.4. Swipe n Copy
3.4.1. Skrip PLC 1,2,3
3.4.2. Copywriting Launching
3.4.3. Story hari ke 2
3.4.4. Story hari ke 3
3.4.5. Story hari ke 4
3.4.6. Story hari ke 5
3.4.7. Story hari ke 6
3.4.8. Copywriting Penutupan, Anticipation
4. 4. Sales Funnel
4.1. Traffic Source
4.1.1. Lakmi
4.1.2. Sohib
4.1.3. Ustadz2
4.2. hierarcy effect
4.2.1. awareness
4.2.2. knowladge
4.2.3. liking/follow
4.2.4. prefrence
4.2.5. conviction
4.2.6. purchase
4.3. product funnel
4.3.1. lead magnet
4.3.2. tripwire
4.3.3. core offer
4.3.4. profit maximiser
4.3.5. return path
5. 6. Angle Promo//Conversion
5.1. buying motivate
5.1.1. prestige (gengsi)
5.1.2. love (cinta)
5.1.3. curiousity (penasaran/keingintahuan)
5.1.4. imitation (ingin sama)
5.1.5. fear (rasa takut)
5.1.6. rivalry (persaingan)
5.2. 8 persuassion factor
5.2.1. timbal balik
5.2.2. komitmen
5.2.3. bukti sosial
5.2.4. kesukaan
5.2.5. kelangkaan
5.2.6. otoritas
5.2.7. alasan
5.2.8. pelabelan
5.3. life force 8
5.3.1. 1. survival
5.3.2. 2. enjoyment
5.3.3. 3. freedom for fear
5.3.4. 4. sexual companionship
5.3.5. 5. comfortable living condition
5.3.6. 6. to be superior
5.3.7. 7. care and protection
5.3.8. 8. social approval
5.4. mashlow hierarchy
5.4.1. self actualization
5.4.2. esteem
5.4.2.1. self esteem
5.4.2.2. confidence
5.4.3. love/belonging
5.4.3.1. friendship
5.4.3.2. family
5.4.3.3. sexual intimacy
5.4.4. safety
5.4.4.1. security body
5.4.4.2. employment
5.4.4.3. resources
5.4.4.4. morality
5.4.4.5. family
5.4.4.6. health
5.4.4.7. property
5.4.5. physiological
5.4.5.1. breathing
5.4.5.2. food
5.4.5.3. water
5.4.5.4. sex
5.4.5.5. sleep
5.4.5.6. homeostatis
5.4.5.7. excretion
6. 8. Promosi//traffic source
6.1. traffic source
6.1.1. email
6.1.2. fb ads
6.1.3. google adwords
6.1.4. blog
6.1.5. marketplace
6.1.6. viral post
6.1.7. IG Ads
6.1.8. endorse
6.1.9. channel
6.1.10. WA Group
6.2. extreme traffic line
6.2.1. sms blast jam 7 pagi
6.2.2. email broadcast jam 10 pagi
6.2.3. wa broadcast jam 1 siang
6.2.4. phone call jam 4 sore
6.2.5. fb retargeting & google adword sepanjang hari
7. 10. Followup Brutal
7.1. followup
7.1.1. sms blast
7.1.2. wa broadcast
7.1.3. email broadcast
7.1.4. fb retargeting
7.1.5. google adword
7.1.6. phone channel
7.2. teknik followup
7.2.1. ajukan pertanyaan
7.2.2. asumsikan beli
7.2.2.1. jgn lupa kata sebelum
7.2.3. tunjukkan testimoni
7.2.4. tanyakan alasan beli
7.2.5. tawarkan bantuan
7.2.6. to the point
7.3. jadwal followup
7.3.1. pagi jam 9
7.3.2. siang jam 13
7.3.3. malam jam 20
7.3.4. sepanjang hari
8. sby
9. 3. Resource
9.1. Menggunakan Tim TOI Pusat
9.1.1. digital marketing
9.1.2. advertiser
9.1.3. content writer
9.1.4. copywriter
9.1.5. web designer
9.1.6. graphic designer
9.1.7. customer services
9.2. Bikin IG : Infotoi.SBY
10. 5. Strategi Pre-Launch
10.1. anotomi sales page
10.1.1. 1. driven headline / manfaat utama
10.1.2. 2. Desire / Tunjukkan kita ngerti keinginan mereka
10.1.3. 3. Powerful Analogy - gunakan analogi perumpaan
10.1.4. 4. original story - kenapa kita buat produk tsb
10.1.5. 5. inspire Hope - mereka bakal jadi apa setelah beli produk ini
10.1.6. 6. giveaway content - kasih informasi, fakta, data terkait produk
10.1.7. 7. proof. - testimoni alumni
10.1.8. 8. what is it - nama produk dan fiturnya
10.1.9. 9. who need it - siapa yang cocok beli
10.1.10. 10. what makes it different - detail beli dan hot button buyer
10.2. story berseri
10.2.1. s1 : opportunity/kesempatan, potensi, peluang, ide, konsep, sejenisnya
10.2.1.1. 1 video
10.2.2. s2 : how to/cara kerja
10.2.3. s3 : proff :, result, case studies, testimony
10.2.4. s4 : offer, detail produk anda
10.3. email berseri
10.3.1. E1 : h-30 goal/desire
10.3.2. E2 : h-20 Trust
10.3.3. E3 h-10 bonding
10.3.4. E4 h-7 proof
10.3.5. E5 h-3 Proof
10.3.6. E6 h-1 attention
10.3.7. e7 H offer join
11. 7. JV Partner
11.1. do
11.1.1. 1. buat daftar nama JV yang dikontak
11.1.2. 2. lakukan kontak secara personal
11.1.3. 3. berikan sampel dan akses produk
11.1.4. 4. minta bantuan untuk promote
11.1.5. 5. kasih link JV page
11.1.6. 6. buat jv contest, speed contest, daily contest
11.1.7. 7. siapkan marketing kit dan banner promo
11.1.8. 8. sediakan email swipe dan ads copy
11.1.9. 9. menghitung hadiah dan reward JV contest
11.1.10. 10. komporin para JV
11.2. type JV
11.2.1. distributor
11.2.2. reseller
11.2.3. agent
11.2.4. influencer
11.2.4.1. mario irwansyah
11.2.4.2. hannan attaki
11.2.4.3. handy boni
11.2.4.4. ust Maliki
11.3. jv page
11.3.1. launching date
11.3.2. jv price
11.3.3. benefit produk
11.3.4. optin form
11.3.5. video jv invite
11.3.6. track record
11.3.7. product info
11.3.8. testimonial
11.3.9. why must join
11.3.10. promo tools
11.3.11. jv bonus
11.3.12. contact detail
11.3.13. term & aggreement
11.3.14. signature