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marketing theory by Mind Map: marketing theory
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marketing theory

literature

brochures

newsletters

campaigns

advertising

promotions

pr

naming

company

channels

phone

face-to-face

online

customer service

services

service

types of customers

referral

sales

stages

funnel

aims

scenarios

stages

distribution

online

hard copy

product development

new products to new customers

existing products to new customers

new products to existing customers

existing products to existing customers

research

customer

products

competitors

market

non-customers

budget

arbituary

competitive parity

goal-oriented

%sales

putting together a communication

define goal

creative brief

benefits not features

success criteria

budget

ten ideas

best

worst

products

creative strategy

marketing plan