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Planning an event that media will cover by Mind Map: Planning an event that media will cover
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Planning an event that media will cover

Historical perspective

Learn from the master: PT Barnum

Jerry Lewis MDA Telethon

News

Newspaper

TV/Radio

Alternative

What do you want?

Short term PR goals

Long term goals

Call to Action

Audience

Who are they?

Where are they?

What media do they use?

What do they do?

What is your message?

Be specific!

Be brief!

Be honest with yourself!

Get everyone on board!

Principles of News (for perspective on information and messages)

What is news?

Traditional criteria still apply

Plan your strategy

Messages identified

Audience defined

Communication channels chosen

Now what?

Contact lists assembled